JOB DESCRIPTION:
Position Summary
The Marketing Excellence Lead plays a pivotal role in elevating the strategic and creative impact of marketing across the organization. This role serves as a catalyst for cross-functional collaboration, driving consistency, effectiveness, and measurable impact across all marketing activities.
Roles & Responsibilities
As part of the Integrated Marketing team, this role is responsible for shaping and institutionalizing best-in-class marketing practices across strategy, execution, and capability development. By fostering a culture of continuous improvement and innovation, the Marketing Excellence Lead ensures this role ensures that marketing efforts are aligned with business objectives and effectively engage target audiences.
Strategic Leadership & Brand Stewardship
- Collaborate with brand and cross-functional teams (e.g., Research, Medical, Regulatory, Media & Digital Marketing, Digital Transformation) to shape cohesive brand strategies and narratives.
- Lead the development of strategic marketing briefs aligned with business objectives.
- Identify and translate customer insights and market opportunities into actionable brand strategies.
- Craft compelling brand communications and positioning to enhance visibility and impact.
Marketing Planning & Execution
- Guide annual brand planning processes in alignment with global frameworks.
- Ensure storytelling is consistent, audience-relevant, and optimized across all channels.
- Support deployment and governance of global marketing processes and standards.
Communication Excellence
- Embed communication excellence through standardized frameworks, templates, and creative guidance.
- Develop and implement marketing excellence frameworks to elevate brand performance.
- Foster a culture of consumer and customer centricity across all marketing initiatives.
Systems, Tools & Governance
- Serve as the global point of contact for marketing systems and tools (e.g., Brand IQ).
- Oversee the adoption and effective use of global marketing platforms and standards.
Stakeholder Engagement & Alignment
- Manage relationships with internal and external senior stakeholders to ensure alignment on marketing priorities and deliverables.
- Act as a key liaison across teams to drive collaboration and shared accountability.
Job Requirements
Qualification
- MBA or Masters in Marketing, Business, Communications or a related field
Work Experience
- Over 14 years of progressive leadership in strategic marketing, brand management, and integrated communications. Prior exposure to the pharmaceutical or healthcare industry is an advantage.
- Proven ability to lead and inspire cross-functional teams, while effectively influencing senior stakeholders across global and affiliate structures.
- Deep expertise in customer-centric marketing, brand storytelling, and creative strategy development.
- Demonstrated success in driving marketing excellence and delivering impactful outcomes across diverse brands and markets.
- A strategic thinker with a pragmatic, hands-on approach to execution and operational discipline.
- Experienced in navigating complex, matrix global environments and adept at aligning senior leadership around unified marketing strategies & priorities.
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Sales Force
DIVISION:
EPD Established Pharma
LOCATION:
India Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
