Financials, Profitability Budgetary Control
- Achieve Market Share, bottom-line targets, top line profitability.
- Operational Budgetary controls for cost and profit management.
- Risk Management in accordance with inventory/outstanding norms.
- Allocation of financial resources in line with business objectives and market potential.
- Evaluate investments through ROI analysis.
Building Brands / Therapy
- Create impactful communication and campaign to build brands and therapies in the Division
- Improve Specialty Coverage and Therapy Focus
- Analyze market conditions and forecast sales and market share.
- Implement Innovative and Creative Business Solutions to grow market/prescription base.
- Align division goals to organizational goals as measured by broad plans.
- Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
- Continually incorporate customer feedback and macro view of the market through formal sources of feedback like research (Structured / MR driven etc.)
- Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
- Develop and implement Annual Operating Plan for Division and oversee for the brand portfolio
- Undertake fieldwork to establish a strong connect with KOLs
- Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.
- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
People and Performance Management
- Effectively collaborate with cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
- Foster performance driven culture in marketing team.
- Liaise with training and HR on succession planning for team s upward movement Recommend appropriate rewards and recognition to retain talents
- Coach, guide and develop the brand managers / group brand managers in his / her team
- Collaboration with Sales team for effective and result oriented execution
Corporate Governance
- Key driver and custodian of organisation values - Pioneering, Achieving, Caring and Enduring
- Enduring values - facilitating communication of the same to all personnel across the country.
- Ensure compliance to Corporate Governance Norms Ethical Trade practices all across.
Management responsibilities :
Marketing team of 7-8 team members
REQUIRED Experience / Critical Success Factors:
- MBA/PGDM from a pedigree institution
- Experience of 12-14 years with strong exposure to marketing in the Pharmaceutical industry
- Business size managed of 100 Cr+
- Team size managed of 4-5
Preferred Experience:
- Exposure to working in an MNC environment
- Exposure to mass market, secondary preference to specialty and super-specialty experience
