Key Responsibilities:
1. Marketing Strategy & Leadership
- Develop and execute a comprehensive marketing strategy aligned with business goals.
- Oversee demand generation, digital marketing, content marketing, and brand positioning.
- Lead and mentor the marketing team to ensure high performance and innovation.
- Collaborate with sales and business development teams to align marketing with revenue objectives.
2. Lead Generation & Demand Generation
- Plan and execute lead generation campaigns through SEO, PPC, email marketing, and social media.
- Implement Account-Based Marketing (ABM) strategies to target key accounts.
- Optimize conversion funnels to improve marketing-generated revenue.
3. Brand Building & Thought Leadership
- Strengthen the companys brand positioning in the IT services industry.
- Manage public relations, media outreach, and partnerships to enhance visibility.
- Oversee the creation of high-quality content such as blogs, whitepapers, case studies, and webinars.
- Develop thought leadership programs, including executive branding on professional networking social media(LinkedIn, etc..).
4. Digital Marketing & Analytics
- Oversee SEO, SEM, social media, and paid advertising campaigns.
- Leverage data-driven insights to optimize marketing performance and ROI.
- Manage website strategy, ensuring user experience (UX) and lead conversion optimization.
5. Events & Partnerships
- Plan and execute marketing efforts for industry conferences, webinars, and networking events.
- Develop strategic alliances with technology partners (AWS, Microsoft, Google Cloud, etc.).
6. Customer Engagement & Retention
- Develop marketing campaigns to enhance customer retention and upsell opportunities.
- Manage customer advocacy programs, including testimonials and case studies.
Key Requirements:
Education & Experience
- Bachelor's/Master's degree in Marketing, Business, or a related field.
- 10+ years of experience in B2B marketing, preferably in IT services or technology.
- Proven experience in digital marketing, lead generation, and brand building.
- Experience in managing a marketing team and working with sales teams.
Skills & Competencies
- Strong leadership and strategic thinking abilities.
- Expertise in SEO, PPC, ABM, and digital marketing analytics.
- Excellent communication and storytelling skills.
- Proficiency in marketing automation tools (HubSpot, Marketo, etc.).
- Data-driven mindset with experience in campaign performance measurement.
- Aptitude to leverage latest cutting-edge technologies to enhance Marketing KPIs
