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NDTV Profit

Head - Digital Video (YouTube Lead)

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  • Posted 3 months ago

Job Description

About the Role

We're looking for someone who lives and breathes digital video, has the instincts of a seasoned journalist, and knows exactly why people click, watch, and stay. This is a leadership role for someone who has already scaled a news YouTube channel and is hungry to build the next big thing in business news video.

What You'll Own

  • Lead the YouTube video strategy end to end programming, formats, thumbnails, publishing, analytics and growth.
  • Build and mentor a sharp, fast-moving video team, including producers, editors, and script-writing talent.
  • Drive daily and long-form video output with impeccable news judgement. You should know what deserves a 60-second explainer and what deserves a 12-minute deep-dive.
  • Oversee production values across shoots and edits crisp writing, tight cuts, superior sound, and visuals that don't look like they were made on a Monday morning.
  • Work closely with editorial leadership to shape coverage, especially breaking news, markets, economy, corporate developments and everything in the business-news universe.
  • Use analytics obsessively to grow watch time, retention, CTR and subscribers.
  • Develop new video IPs, franchises and show formats that fit our brand and scale our reach.
  • Represent the brand on camera when needed. If you can anchor, host, or explain complex business stories in clean, confident English, that's a serious bonus.

What You Must Bring

  • Proven experience growing a news YouTube channel. Show us numbers, not vibes.
  • Excellent command of English crisp writing, sharp scripting, strong editorial voice.
  • Outstanding news sense, with a particular preference for business, markets, economy and finance.
  • Strong production chops across scripting, shoots, lighting, sound, editing workflows and packaging.
  • Ability to run a newsroom-style team at digital speeds.
  • Comfort working closely with editorial, product, design and audience teams.
  • A calm head during breaking news and a mischievous curiosity during slow news days.

Nice to Have

  • On-camera or anchoring experience
  • Experience launching video IPs or building digital-first franchises

More Info

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About Company

Job ID: 134388403