Head-Digital Marketing

Job Summary

The Head of Digital Marketing will lead the organization's digital marketing strategy to strengthen brand visibility, increase patient engagement, generate quality leads, and support business growth. The role will oversee digital campaigns, social media, SEO, paid advertising, content strategy, website performance, and digital analytics.

Key Responsibilities

• Develop and implement the overall digital marketing strategy aligned with business goals.
• Plan and manage digital campaigns for hospitals, services, doctors, and new initiatives.
• Lead SEO, SEM, Google Ads, social media marketing, and online advertising activities.
• Develop strategies to increase website traffic, online enquiries, appointments, and patient leads.
• Manage and improve the organization's website, landing pages, and digital content.
• Lead social media strategy and ensure consistent and engaging content across platforms.
• Monitor digital marketing performance and prepare regular reports for management.
• Analyze campaign performance, conversion rates, lead quality, and return on marketing investment.
• Conduct market and competitor analysis to identify new digital opportunities.
• Develop and manage digital content in coordination with the Creative and Content teams.
• Coordinate with external digital agencies, designers, developers, influencers, and other partners.
• Implement lead-generation and re-marketing strategies.
• Monitor online reviews, patient feedback, and digital brand reputation.
• Identify new digital platforms, technologies, and trends relevant to healthcare marketing.
• Work closely with Marketing, Business Development, Operations, and Management teams.
• Set digital marketing KPIs and monitor achievement against targets.
• Manage the digital marketing budget and ensure effective utilization of resources.