Digital Marketing Operation Head
Digital Marketing Operation Head
profitcast growth marketing agencyEarly Applicant
- Posted 9 days ago
- Be among the first 10 applicants
Job Description
We are looking for an experienced Head of Digital Marketing Operations to lead and optimize end-to-end digital marketing operations across multiple client accounts.
Key Responsibilities- Lead digital marketing operations, campaign planning, execution, and performance.
- Develop and improve marketing processes, workflows, SOPs, and reporting systems.
- Work closely with Account Management, Sales, Performance Marketing, SEO, Content, Creative, and CRM teams.
- Monitor campaign performance, KPIs, ROI, CPL, CPA, CAC, ROAS, and conversion metrics.
- Manage marketing automation, analytics, dashboards, and reporting.
- Align marketing activities with client objectives, sales funnels, and revenue goals.
- Manage marketing budgets and improve operational efficiency.
- Lead, mentor, and develop digital marketing teams.
- Ensure quality, timely delivery, and continuous improvement across client accounts.
- Contribute to the agency's growth strategy, innovation, and adoption of new digital marketing technologies.
- Prior experience in a digital marketing agency or multi-client environment is preferred.
- Strong knowledge of digital marketing strategy, analytics, automation, and performance marketing.
- Strong analytical, leadership, communication, and stakeholder-management skills.
- Ability to manage multiple clients, teams, campaigns, and priorities simultaneously.
- Experience with tools such as Google Ads, Meta Ads, GA4, GTM, CRM/Marketing Automation platforms, and reporting dashboards is preferred.
