Head D2C Ecommerce

PURPOSE AND IMPACT OF YOUR ROLE:

The D2C Head will lead the end-to-end strategy and execution for myTrident's direct-to-consumer business. This role is pivotal in driving revenue growth, enhancing customer experience, and building a strong digital presence for the brand. This role requires a data-driven, creative, and strategic individual who can manage the end-to-end operations across e-commerce platforms, from user acquisition to conversion and retention.

Strategy & Planning:

Develop and implement a comprehensive DTC ecommerce strategy aligned with overall business goals.

Identify market trends, customer needs, and competitive landscape to drive strategic initiatives.

Site Management & Optimization:

Oversee the daily operations of the e-commerce website, ensuring an optimal user

experience.

Implement A/B testing and other optimization techniques to improve site performance and conversion rates.

Collaborate with web developers and designers to enhance site functionality and aesthetics.

Marketing & Customer Acquisition:

Plan and execute digital marketing campaigns including SEO, SEM, email marketing, social media, and affiliate programs.

Develop and manage content strategies to drive organic traffic and improve search engine rankings.

Utilize data analytics tools to track, measure, and report on campaign performance.

Customer Experience & Retention:

Design and implement customer retention programs such as loyalty programs, subscriptions, and personalized experiences.

Handle customer feedback and complaints, ensuring prompt resolution and continuous improvement.

Develop strategies to enhance customer satisfaction and increase lifetime value.

Inventory & Fulfilment:

Coordinate with supply chain and logistics teams to ensure accurate inventory levels and timely order fulfilment.

Manage relationships with third-party logistics providers and shipping carriers.

Data Analysis & Reporting:

Use analytics platforms to gather insights on customer behaviour, sales performance, and website metrics.

Prepare and present regular reports on key performance indicators (KPIs) and ROI.

Team Leadership:

Lead and mentor a team of ecommerce professionals, fostering a collaborative and results oriented environment.

Coordinate cross-functional teams including marketing, IT, and customer service to achieve business objectives.

Qualifications:

• MBA or equivalent degree in Marketing/E-Commerce preferred.
• 812 years of experience in D2C/E-Commerce, with at least 3 years in a leadership role.
• Proven track record of scaling online businesses and driving profitability.
• Strong understanding of digital marketing, analytics, and customer experience.

Skills

• Strategic thinking with hands-on execution capability.
• Expertise in Shopify/Magento or similar platforms.
• Data-driven decision-making and strong analytical skills.
• Excellent leadership and communication abilities.