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Head D2C (App + Website)

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  • Posted a month ago
  • Be among the first 10 applicants
Early Applicant

Job Description

  • A highimpact leadership role that directly shapes the organisation's goals
  • Freedom to drive experimentation, implement new ideas, and build playbook

Job Description

  • Lead the overall strategy to improve how users discover, browse, and purchase across digital platforms, ensuring smoother journeys and higher transaction efficiency.
  • Develop and run structured experiments to refine product presentation, promotional constructs, and onsite experiences, using evidencebased insights to boost commercial outcomes.
  • Drive initiatives focused on customer repeat behaviour by enhancing engagement programs, nurturing highvalue cohorts, and improving longterm customer contribution.
  • Oversee communication flows across channels such as notifications, email, and messaging to deliver relevant, timely, and personalized lifecycle touchpoints.
  • Strengthen loyaltybuilding mechanisms by refining program structures, increasing participation, and ensuring consistent value delivery to returning users.
  • Build, mentor, and manage crossfunctional teams while collaborating closely with senior leadership to align digital priorities with broader business objectives
  • KPIs: Site merchandising, conversion, retention, loyalty, CRO and growth

The Successful Applicant

Successful candidate:

  • 7-16 years of experience in growth, revenue, product, or consumer internet roles.
  • Strong background in scaling online revenue for appfirst, D2C, ecommerce, or digitalled businesses.
  • Proven expertise in conversion optimisation, retention strategies, and CRMdriven growth.
  • Deep comfort working with metrics, cohorts, analytics, experimentation, and user segmentation.
  • Experience managing senior leaders and crossfunctional, multilayered teams.
  • Strong stakeholder management, communication skills, and a bias for outcomes.

What's on Offer

  • A highimpact leadership role that directly shapes the organisation's digital growth strategy and revenue trajectory.
  • The opportunity to build and scale key functions across conversion, retention, and lifecycle management in a fastgrowing digital business.
  • Close collaboration with senior leadership, offering strong visibility and influence on core business decisions.

More Info

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About Company

Michael Page has five decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents.
While size has its advantages, it doesn't define us - the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds&#x3B; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal.

Job ID: 140918067