Job Description
Roles and Responsibilities
- Visionary Leadership & Strategic Direction
- Define & Communicate Vision for Global B2C and B2B growth: Articulate a clear, compelling vision for the brand and company's global growth across both B2C and B2B. Align team goals, product development, and marketing strategies around this vision.
- Long-term Strategy: Partner with the Founder and develop and implement long-term strategies for sustainable growth, market differentiation, and brand positioning in the hair fashion and beauty omni-channel commerce industry.
- Market Analysis: Stay on top of market trends, consumer behavior, and the competitive landscape. Use insights to inform product launches, marketing campaigns, and customer experience initiatives.
- Sales, Marketing & Brand Development
- Sales and Marketing – Lead B2C and B2B sales & marketing, brand collaborations, and strategies that amplify brand's story.
- Brand Building: Shape and strengthen the company's brand identity through consistent messaging, visual design, and content strategies across all digital platforms.
- Growth & Customer Acquisition: Develop and oversee strategies for customer acquisition through performance marketing, social media, influencer partnerships, and organic channels.
- Customer Experience: Establish an exceptional customer experience by improving website performance, personalizing customer service, and ensuring seamless order fulfillment.
- Social & Influencer Strategy: Leverage partnerships with influencers, brand ambassadors, and social media channels to build community and amplify brand presence.
- New Category Expansion: Identify and launch new fashion/lifestyle categories aligned with our brand DNA and market demand.
- Execution & Operational Management
- Business Operations: Oversee day-to-day operations of the e-commerce platform, including inventory management, customer service, website optimization, logistics, and fulfillment.
- Product and Assortment Strategy: Work closely with the product team to define the product offering, ensuring it meets market demand and aligns with customer preferences.
- Supply Chain Management: Ensure effective supply chain and inventory management systems are in place, including vendor negotiations, pricing strategies, and timely delivery to customers.
- Supply Strategy: Lead end-to-end supply planning, sourcing, vendor development, and operations for B2C sales.
- Assortment: Drive assortment completeness, optimize COGS, manage sell-through, and ensure seamless supply across all sales channels.
- Establish Standard Operating Processes: Define and optimize SOPs across all functions including demand, Supply, product, warehouse, fulfilment, and logistics.
- Leverage tools and tech: Implement tools and tech to drive scale, visibility, automation, and efficiency across the supply chain.
- Stakeholder Management: Build strong, strategic relationships with customers, suppliers, logistics partners, and category vendors. Ensure quality, cost, and delivery benchmarks are consistently met.
- Financial Oversight
- Budgeting & Financial Planning: Oversee financial planning including putting AOPs and quarterly operating plans together, budgeting, and forecasting to ensure the business is meeting its financial goals and maintaining a healthy cash flow.
- Revenue Growth: Monitor key metrics across sales, customer acquisition/retention, contribution margins, and other key performance indicators (KPIs) to drive profitability.
- Cost optimization: Monitor and devise strategies to reduce and optimize key costs across supply, manpower, supply chain and other operational costs
- Team Leadership & Talent Development
- Build & Lead the Team: Recruit, hire, and retain top talent across all departments (sale, marketing, supply, production, operations etc.). Build a strong leadership team to handle day-to-day operations.
- Company Culture: Foster a collaborative, inclusive, and innovative company culture that reflects the brand's values and motivates employees.
- Coaching & Development: Mentor senior leadership and ensure the team is continuously developing through professional growth opportunities.
- Technology & Innovation
- Tech Stack & E-commerce Tools: Oversee the selection and optimization of e-commerce platforms, CMS (content management systems), and other tools to streamline operations, improve customer experiences, and drive sales.
- Innovation: Stay ahead of technological trends in fashion e-commerce, such as AI-driven personalized shopping experiences and sustainable fashion solutions.
- Regulatory Compliance & Risk Management
- Legal Compliance: Collaborate with the legal and compliance teams to ensure the company complies with industry regulations, intellectual property laws, tax laws, and privacy regulations.
- Risk Management: Identify risks to the business and take proactive steps to mitigate them, such as data security, operational risks, or supply chain disruptions
Company Description
Founded in 2015 by visionary Priyanka Sanghi, Hair Drama Co. was born with a simple idea—to make hair accessories that are luxurious, glamorous, and affordable. What started as a passion for redefining hair fashion has evolved into India's leading hair accessory brand, loved by women and girls worldwide.
For us, it's never just about fashion—it's about creating pieces with meaning. Each design is a blend of Indian craftsmanship and modern functionality—where innovation meets artistry. From turbans and tiaras to everyday chic headbands, scrunchies, hair bows, and pins, our curated collection spans 600+ designs across 15+ categories.
As India's first and only brand to design and manufacture 3D-printed hair accessories, we've been featured in Cosmopolitan, Elle India, Business Standard, and many more, and we're proud licensees of Disney, Netflix's Emily in Paris, and Barbie—bringing global icons to life through 200+ exclusive designs.
With 90% of our products handcrafted by skilled Indian artisans, and a robust full-stack production and distribution system, we're built for both scale and soul.
Today, Hair Drama Co. is more than a brand—it's a community of trendsetters, creators, and dreamers we call the #DramaSquad.
Discover the Collection hairdramacompany.com
