Role: Gujarati / Hindi Content & Copy Writer
Experience: 3–7 Years
Role Overview
We are looking for a Gujarati/Hindi Content and Copy Writer who can handle content and communication across multiple accounts, including government and political campaigns. This role needs strong writing ability, strategic thinking, and a clear understanding of sensitive communication. The person should be able to think beyond single posts and contribute to larger campaign messaging with strong execution sense.
Key Responsibilities
- Write clear, impactful, and audience-focused content in Gujarati and Hindi
- Create copy for social media, campaigns, ads, speeches, scripts, and public communication material
- Build messaging frameworks for ongoing campaigns and day-to-day communication
- Simplify complex political, government, and public issues into easy-to-understand social content
- Manage content quality across calendars, campaigns, and daily communication output
- Guide and support junior and mid-level writers on language, tone, and structure
- Handle sensitive government and political messaging with accuracy, clarity, and responsibility
- Work closely with strategy, design, video, and performance teams
- Review communication before publishing to ensure alignment, correctness, and impact
- Present content directions and campaign ideas internally or to clients when needed
Required Skills
- Strong writing and editing skills in Gujarati and Hindi
- Good understanding of social media content, campaign writing, and copywriting
- Strong grasp of government and political communication tone
- Ability to turn complex subjects into simple, clear, and engaging content
- Strong conceptual thinking with practical execution understanding
- Good sense of messaging, structure, and audience relevance
- Team handling, mentoring, and content review ability
- Strong presentation and client communication skills
- Ability to work under pressure and manage sensitive communication carefully
Experience
- 3–7 years of experience in a social media, advertising, or digital agency (mandatory)
- Proven experience in government and political campaigns (mandatory)
- Strong portfolio of Gujarati/Hindi content across social media, campaigns, ads, or public communication
Good Fit If You
- Think in campaigns, not just captions
- Understand the difference between writing content and building communication
- Can work fast without losing clarity or quality
- Can handle pressure, speed, and sensitive topics
- Can challenge weak ideas and make them stronger
