GTM Engineer

About LeadRoad

LeadRoad is a B2B lead generation and Appointment Setting agency helping businesses build their pipeline and generate sales opportunities through targeted outreach and data-driven strategies via cold emails, calls, and LinkedIn outreach.

Work Details:

Title: GTM Engineer (Full-time)

Type: Remote

The Role:

LeadRoad is looking for a GTM Engineer to own and execute outbound GTM campaigns for multiple client accounts. This role sits at the intersection of market research, data, and outbound execution, ensuring every campaign is backed by the right audience, messaging, and automation. You'll work directly with the founders to build, optimize, and scale outbound programs.

Key Responsibilities:

• Manage end-to-end outbound email campaigns for multiple client accounts.
• Research target markets, ICPs, and buyer personas to create effective outreach strategies.
• Write, test, and continuously iterate email copy based on campaign performance and market insights.
• Collaborate with the Market Research team to ensure accurate targeting and high-quality prospect lists.
• Build and maintain outbound workflows using no-code automation tools.
• Use prospecting tools to identify and enrich target accounts and decision-makers.
• Manage outreach campaigns, monitor performance metrics, and optimize campaigns to improve reply and conversion rates.
• Present campaign insights, learnings, and recommendations directly to the founders.

Requirements:

• 1–3 years of Agency Experience in GTM, Growth, Sales Operations, or Outbound Marketing - Agency experience is mandatory.
• Experience managing multiple client accounts simultaneously.
• Strong understanding of B2B cold email outreach and email marketing best practices.
• Hands-on experience with prospecting tools such as Apollo, Clay, ZoomInfo, LinkedIn Sales Navigator, Lusha, etc.
• Experience with outreach platforms such as Instantly, Smartlead, Saleshandy, etc.
• Familiarity with no-code automation tools like n8n and Make.com
• Data-driven mindset with the ability to analyze campaign performance and iterate quickly.
• Excellent communication, organization, and stakeholder management skills.

What We're Looking For:

• A self-starter who takes ownership and thrives in a fast-paced startup environment.
• Someone who enjoys experimenting, optimizing, and solving GTM challenges.
• Ability to work cross-functionally with founders, data teams, and market research teams.
• High attention to detail and the ability to manage multiple priorities without compromising quality.