Growth Specialist

navneet education limited

Fresher

Not Disclosed

Mumbai, India

Posted 17 hours ago
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Job Description

NavneetAI is looking for a Growth Specialist to drive D2C growth for its AI-led learning platform.
The role is based in Mumbai, with frequent travel to Ahmedabad and other markets.
It is an individual contributor role, reporting to the Chief Product & AI Officer.
The primary mandate is to drive user acquisition, activation, retention and monetisation.
The role owns the consumer growth funnel and is accountable for measurable growth outcomes.
Around two-thirds of the role is digital growth, with the balance focused on field activities and consumer insights.
Responsibilities include paid acquisition, SEO, ASO, referrals, content and organic growth.
The person will manage external agencies, creators, influencers and other growth partners.
Strong focus on funnel optimisation, A/B testing, pricing, onboarding and conversion.
The role will drive lifecycle marketing through push notifications, email, WhatsApp and in-app communication.
Offline initiatives will include school activations, parent/student events, workshops and community building.
The person will conduct consumer research and convert insights into product, pricing and marketing decisions.
Strong SQL, Excel, analytics, cohort analysis, CAC, LTV and retention capabilities are required.
Candidates should have hands-on experience with D2C/consumer apps, performance marketing, CRM and app-based subscription funnels.
Success will be measured through improvements in activation, D30 retention, free-to-paid conversion, acquisition efficiency and revenue.