Job Title: Product Growth Manager - User Engagement / Retention
Company: OneScore
Location: Pune
Experience: 4-5 Years
About OneScore
OneScore is one of India's leading financial wellness apps, dedicated to helping millions of users access and understand their credit score. Our mission is to empower users with financial education and provide transparent access to the right financial products.
While our core is credit education, we are rapidly expanding our ecosystem. We already offer a best-in-class personal loan product in partnership with multiple lenders and are building new verticals in Account Aggregator (AA) and Insurance to become a comprehensive financial wellness platform.
About the Role
We are looking for a highly analytical and data-driven Product Manager for User Engagement to own the entire user lifecycle after acquisition.
Your core mission will be to transform casual users into highly engaged, lifelong members of the OneScore community. You will be responsible for building the habits that make users return, deepening their trust, and intelligently connecting them to our expanding suite of financial products, starting with our personal loan offering. This is a critical role that sits at the intersection of user psychology, data analysis, and business growth.
What You'll Do (Key Responsibilities)
- Own the Engagement Roadmap: Develop and execute the product strategy and roadmap for user activation, retention, and resurrection.
- Live in the Data: Dive deep into user behavior data (using tools like Amplitude/Mixpanel/CleverTap) to identify key drivers of retention and churn. You will be the expert on our user segments.
- Drive Habitual Usage: Design and implement features, gamification, and content loops that encourage users to regularly check their score and engage with our educational content.
- Lifecycle & Communications Strategy: Own our user communication channels (push notifications, in-app messages, email) to deliver the right message to the right user at the right time.
- Experiment Rigorously: Lead a high-velocity A/B testing program to continuously optimize onboarding flows, feature discovery, and engagement triggers.
- Drive Cross-Sell & LTV: Partner with the Growth and Business teams to build intelligent funnels that identify and nurture users who are eligible for our personal loan product.
- Collaborate & Build: Work closely with Engineering, Design, Data Science, and Marketing to build and launch products that our users love.
- Shape the Future: As we launch new verticals like Account Aggregator and Insurance, you will be responsible for building the engagement loops that drive their adoption.
What We're Looking For (Requirements)
- Experience: 4-5 years of core Product Management experience, with a proven track record in user engagement, retention, or growth, ideally in a B2C app.
- Deeply Analytical: You are obsessed with data and metrics. You must be able to query data (SQL or similar), build funnels, analyze cohorts, and use data to find problems and opportunities.
- Financial Industry Expertise (Must-Have): You have prior experience in the fintech or financial services industry. You understand the nuances of products like personal loans, mutual funds, brokerage, or digital banking.
- User Empathy: A strong understanding of user psychology and what motivates user behavior.
- Martech/CRM Familiarity: Hands-on experience with engagement platforms (like CleverTap, MoEngage, WebEngage) is a strong plus.
- Strong Communicator: You can clearly articulate a strategy, manage stakeholders, and work collaboratively in a fast-paced environment.
Why Join Us
- Massive Impact: You will directly influence the engagement of millions of users and own a critical business metric for a high-growth company.
- Build What's Next: Be at the forefront of building a comprehensive financial ecosystem that combines credit, lending, savings, and insurance.
- Data-Driven Culture: We are a team that respects and is led by data. You will have the tools and support to experiment, learn, and win.
- A-Team: Work with a smart, ambitious, and supportive team of product managers, engineers, and designers.
