Growth & Performance Marketing Specialist

DevsLane is looking for a Growth & Performance Marketing Specialist who will take end-to-end ownership of paid campaigns and broader marketing initiatives. This is a high-ownership role and ideal for someone who enjoys building marketing from scratch in a lean setup.

You will work closely with leadership to shape growth strategy, execution, and experimentation.

DevsLane is a leading Software Consultancy Firm based in India. We deliver services ranging from proofs-of-concept to end-to-end development, collaborating with global clients and startups to drive innovation.

• Plan, execute, and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)
• Manage campaigns for lead generation, brand awareness, and conversions
• Conduct keyword research, audience targeting, and A/B testing of creatives and copies
• Track and optimize key metrics: CPC, CPA, CTR, ROAS, conversions
• Manage budgets efficiently to maximize ROI
• Set up and maintain conversion tracking, Meta Pixel, Google Analytics, and GTM
• Share weekly and monthly performance reports with insights and recommendations

• Act as the first marketing hire, owning both execution and ideation
• Proactively suggest and test new growth channels beyond ads (content, LinkedIn, email, website optimization, partnerships, etc.)
• Help refine brand messaging, positioning, and value propositions
• Collaborate with designers, content writers, or freelancers when required
• Build simple marketing processes, dashboards, and documentation
• Identify ICPs and suggest campaign angles aligned with business goals

• 1–4 years of hands-on experience with Google Ads and Meta Ads
• Strong understanding of performance marketing metrics and funnels
• Experience in lead generation campaigns (B2B preferred)
• Familiarity with Google Analytics, GTM, and Meta Business Manager
• Ability to work independently with minimal hand-holding
• Strong analytical thinking and problem-solving skills
• Comfortable taking ownership in a lean setup

• Experience as a solo marketer or early marketing hire
• Exposure to B2B services or tech companies
• Understanding of landing page CRO
• Basic copywriting sense for ad creatives
• Experience working directly with founders or leadership teams

INR 6 – 10 LPA (based on candidature and profile)

Monday to Friday (10 am to 7 pm)

Remote

Fill out the form here https://forms.gle/tW5dEdzcRc8CDEbp9

Shortlisted candidates will be contacted for further rounds.

Email [Confidential Information]

Website https://devslane.com