Growth & Performance Marketing Manager

Job Description — Performance MarketerAbout MSM Unify India

MSM Unify India is a higher-education growth and student recruitment platform helping institutions drive enrolments through technology, data, marketing, and outcome-focused solutions.

We are looking for a Performance Marketer who can take ownership of paid acquisition campaigns and turn marketing budgets into measurable business outcomes.

Role: Performance Marketer

Location: Gurgaon

Employment Type: Full-Time

Experience: 2–4 Years

Department: Marketing / Growth

The Role

As a Performance Marketer at MSM Unify India, you will be responsible for planning, executing, managing, and optimising paid marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant performance channels.

The role goes beyond generating leads. You will be expected to understand the complete funnel — from impression → click → lead → qualified lead → application → enrolment — and continuously improve campaign efficiency and lead quality.

Key Responsibilities

• Plan and execute performance marketing campaigns across Google, Meta, LinkedIn and other relevant platforms.
• Own campaign setup, audience targeting, keyword research, bidding, budget allocation and optimisation.
• Drive high-quality leads and conversions for MSM Unify India and its education partners.
• Monitor and optimise key performance metrics including CPL, CPA, CTR, CPC, conversion rate, CAC and ROAS.
• Analyse campaign and funnel data to identify opportunities for improving performance.
• Conduct A/B testing across audiences, creatives, ad copies, landing pages and campaign structures.
• Work closely with the creative and content teams to develop performance-led ad creatives and messaging.
• Coordinate with sales/admissions teams to understand lead quality and improve campaign targeting.
• Build and maintain campaign reports and dashboards using Google Sheets/Excel, Looker Studio or similar tools.
• Ensure proper tracking through GA4, Google Tag Manager, pixels, conversion APIs and UTM parameters.
• Identify gaps between marketing-generated leads and actual conversions/enrolments.
• Develop remarketing and retargeting strategies across the customer journey.
• Regularly analyse competitor campaigns, market trends and platform updates.
• Manage campaign budgets responsibly and ensure maximum efficiency from every marketing rupee.
• Present campaign performance, insights and recommendations to internal stakeholders.
• Continuously experiment with new channels, targeting approaches, creatives and optimisation techniques.

What We're Looking For

• 2–4 years of hands-on experience in performance marketing.
• Strong practical experience with Google Ads and Meta Ads.
• Working knowledge of LinkedIn Ads is preferred.
• Experience in lead generation, preferably in Education, EdTech, B2B, SaaS or other high-consideration businesses.
• Strong understanding of paid media funnels and conversion optimisation.
• Comfortable working with numbers, dashboards and large datasets.
• Good command of Excel / Google Sheets.
• Working knowledge of GA4 and Google Tag Manager.
• Understanding of attribution, conversion tracking and UTM-based campaign measurement.
• Strong analytical and problem-solving ability.
• Ability to translate campaign data into clear business insights.
• Strong communication and stakeholder-management skills.
• A test-and-learn mindset with the ability to work in a fast-paced environment.

Good to Have

• Google Ads / Google Analytics certifications.
• LinkedIn Marketing Solutions certification.
• Experience working with CRM platforms and lead management systems.
• Experience with landing-page optimisation and CRO.
• Experience managing multi-location or multi-institution education campaigns.
• Familiarity with marketing automation and AI-powered marketing tools.
• Experience handling sizeable monthly media budgets.

Key Performance Indicators

Success in this role will be measured through:

Lead Quality | Qualified Leads | CPL | CPA | Conversion Rate | CAC | Applications | Enrolments | ROAS | Campaign Scalability

The ideal candidate should be comfortable being accountable not just for leads generated, but for the quality and business impact of those leads.

Why Join MSM Unify India

• Work at the intersection of Higher Education, Technology and Growth Marketing.
• Manage campaigns with real business and enrolment outcomes.
• Work closely with marketing, creative, sales and business teams.
• Opportunity to experiment with new platforms, technologies and AI-led marketing approaches.
• Be part of a fast-growing organisation solving real challenges in higher education.

Apply Now

If you are someone who looks at a campaign and immediately wants to know What is working, what is not, and how do we make it perform better — we would love to hear from you.

• Send us your CV at [Confidential Information] and [HIDDEN TEXT] along with examples of campaigns or performance outcomes you have managed.