Growth/Performance Marketing Manager

WE'RE HIRING | Performance / Growth Marketing Manager

Location: Delhi

Experience: 4–5+ Years

Brand: Rabitat

We're not looking for someone who has managed Meta Ads.We're looking for someone who has SCALED them. If you've handled 50L+ monthly ad spends, know your ROAS from your CAC, and can spot a CPM spike before it becomes a problem — we want to talk.

What you'll own: Campaign Execution

Build & scale Meta Ads across Advantage+, Manual, Retargeting & Lookalike campaigns

Manage Google Ads — Search, Shopping & Performance Max

Drive daily budget pacing and bid optimization against ROAS/CPA targets

Monitoring & Diagnostics

Track CPM, CTR, ROAS, CPA & delivery health

Identify and troubleshoot CPM spikes, conversion drops, creative fatigue, audience saturation & tracking issues

Work with tech/dev teams on Pixel, CAPI & tracking health

Creative + Funnel

Run structured creative testing across formats, languages & concepts

Support TOF / MOF / BOF funnel strategy and budget allocation

Build creative performance trackers and turn insights into action

Reporting & Planning

Own daily/weekly performance reporting across Spend, Revenue, ROAS & funnel performance

Support SKU-level DRR, inventory-led media planning and major sale campaigns

Monitor and optimize performance during EOSS & key sale events

Cross-functional

Partner with Shopify/eCommerce teams on landing pages, offers & product listings

Coordinate with Ops/Logistics to align ad spends with inventory availability

What we need from you:

4–5+ years of scaling Meta Ads for D2C/e-commerce

Experience managing 50L+ monthly spends while maintaining ROAS/CAC targets

Strong understanding of Pixel, CAPI, Custom Events, GA4 & attribution

Strong creative instinct — you understand why an ad works

Ability to make fast, data-backed decisions

Hands-on operator who can execute, diagnose and optimize

Don't apply if: Your primary experience is reviewing agency reports

The algorithm changed is your go-to explanation

You need weeks to understand what the numbers are telling you

You've only managed campaigns but never actually scaled themIf you've scaled Meta before and want the freedom to make decisions, test aggressively and drive growth — send us your numbers.

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