Growth & Performance Lead

Company Description TwoFold Collective is an AI-powered marketing and creative agency that helps businesses build stronger brands, create meaningful content, and expand their market presence. Acting as an extended marketing partner, the team blends strategy, creativity, and AI across content, social media, campaigns, brand marketing, audience research, and go-to-market planning. The agency focuses on performance insights that inform smarter decisions and more effective marketing efforts. TwoFold Collective's approach enables clients to communicate clearly, reach the right audiences, and maintain consistent visibility in competitive markets.

Role Description This role combines business development and performance marketing. You'll help win our first clients through targeted outreach and sales, while bringing the skills to plan, run, and optimise paid campaigns for TwoFold and its clients as budgets become available.

What You'll Own

Business Development & Sales

• Define ideal client profiles and build targeted prospect lists.
• Run outbound email campaigns, LinkedIn outreach, and relevant WhatsApp follow-ups to founders, CEOs, and decision-makers.
• Manage the CRM, sales pipeline, and follow-up process.
• Lead discovery calls and collaborate on proposals, pricing, and pitches.
• Drive negotiations and convert prospects into paid projects and retainers.
• Build partnerships and referral opportunities.

Paid Advertising & Performance Marketing

• Plan, launch, and optimise Google Ads and Meta Ads campaigns.
• Research keywords, audiences, competitors, and targeting opportunities.
• Set up conversion tracking using GA4, Google Tag Manager, and platform pixels.
• Collaborate on ad copy, creative briefs, and landing pages.
• Manage agreed advertising budgets and test campaigns to improve results.
• Track cost per lead, qualified leads, acquisition costs, conversions, and return on ad spend where measurable.
• Connect campaign performance with CRM data to understand which leads become paying customers.

Qualifications

• Hands-on experience in B2B sales, outbound lead generation, and business development.
• Practical experience managing Google Ads, Meta Ads, and campaign optimisation.
• Confidence speaking with founders and business owners and closing business.
• Familiarity with CRM systems, outreach tools, analytics, and conversion tracking.
• Someone comfortable building from scratch, testing ideas, and taking ownership of revenue outcomes.

Working Arrangement & Compensation

An opportunity to learn and grow with an early-stage startup, working directly with the founder and gaining hands-on experience in business development, growth strategy, and performance marketing while helping shape TwoFold Collective's journey. This is a remote opportunity, flexible, open to part-time or full-time involvement with an agreed commitment.

There is no fixed salary or guaranteed cash payment initially. Cash compensation will begin once the business you help secure generates collected client revenue, based on an agreed commission or revenue-share structure.

Interested

Book a slot meeting: https://calendly.com/jneha4029/marketing-meetutm_source=schedule_from_linkedin