Job Description – Performance Marketing Lead

Role Overview

The Performance Marketing Lead will own paid growth strategy and execution across key acquisition channels, with accountability for both scale and efficiency.
This person should be able to translate growth goals into channel plans, budget allocation, experimentation priorities, reporting discipline, and clear optimization decisions.
The role is suited for someone who can operate at both strategic and execution depth — not only reviewing performance, but improving it directly.

Key Responsibilities

Own performance marketing strategy and execution across relevant paid acquisition channels.
Manage budget allocation, bidding logic, targeting quality, and channel mix decisions with clear ROI discipline.
Build a strong experimentation engine across creatives, audiences, landing pages, funnels, and campaign structures.
Track and improve core metrics such as CAC, ROAS, payback, conversion rates, retention quality, and contribution to business growth.
Partner with product, design, and content teams to improve ad-to-funnel performance and growth efficiency.
Build clear dashboards, reporting cadences, and review mechanisms so performance is visible and decision-making is faster.
Identify what should be scaled, paused, fixed, or reallocated based on data rather than instinct.
If relevant, manage agencies, partners, or internal team members while still maintaining direct ownership of outcomes.

Core Areas of Ownership

What Success Looks Like

Performance marketing becomes a dependable and scalable growth lever rather than a person-dependent capability.
Acquisition quality improves alongside better cost efficiency and sharper budget allocation.
Experimentation velocity increases and learnings are captured clearly.
Leadership gets reliable visibility into channel performance, trade-offs, and next actions.
The role creates stronger depth and accountability in performance marketing execution.

Candidate Profile

Strong hands-on performance marketing experience with measurable business impact.
Clear ownership of channels, budgets, reporting, and optimization decisions — not only coordination or vendor management.
Comfortable discussing attribution, conversion funnels, experimentation logic, and unit economics in depth.
Experience working in a fast-paced product, app, consumer internet, or high-growth environment is preferred.
Strong judgment on balancing scale, efficiency, creative quality, and learning speed.
Able to work cross-functionally and improve decision quality beyond just campaign operations.

Proof Points to Validate

What channels they have personally owned and at what scale.
What budgets, targets, or growth numbers they were accountable for.
What concrete improvements they drove in CAC, ROAS, conversion, or payback.
How they approached testing across creatives, audiences, bidding, and landing pages.
How deeply they understand attribution, reporting, and optimization trade-offs.
Whether they can operate as a real owner of performance marketing rather than only an execution coordinator.

Must Have / Good to Have / Negative

Must Have

Good to Have

Negative

Performance Marketing Lead- App Growth