Growth Member

Friendsin Founding Content Creator & Growth Owner

Product: Friendsin A competitive social game built around dares & squads

Focus: Students, close friend groups, squads (India-first)

Equity: 10% in Friendsin + strategic input across Entrext MicroSaaS

What Friendsin Really Is

Friendsin is not a social network.

It's a competitive game layered on top of friendships.

Core mechanics:

Squads (friend groups)

Dares submitted by squads

Random dare assignments

Proof, skips, reviews

Points, leaderboards, seasons

People don't open Friendsin to post.

They open it to:

win

expose friends

prove dominance

laugh at chaos

brag publicly

Growth happens when screenshots leave the app.

Core User Behaviour (Non-Negotiable)

Friendsin spreads when:

Dares are bold (not polite)

Reactions are real

Screenshots are share-worthy

Squads feel rivalry pressure

FOMO kicks in

Your job is to fuel these behaviors.

Your Core Mission

Turn Friendsin into:

something squads talk about offline

something Instagram keeps showing

something Reddit argues about

You own content, culture, and growth loops not brand guidelines.

Core Audiences

Squads (Primary)

College groups

Flatmates

Close friend circles

They live on:

Instagram

WhatsApp

Reddit

Spectators (Secondary)

Meme consumers

Chaos watchers

People with FOMO

Spectators convert when:

This looks too fun to not try.

Core Channels You'll Own

1) Instagram Primary Growth Engine

Instagram is where Friendsin either explodes or dies.

You will:

Post short-form reels almost daily

Turn in-app moments into:

reaction clips

dare completions

fails & skips

leaderboard drama

Encourage:

tagging squads

calling out rivals

public challenges

Tone:

chaotic

funny

competitive

unpolished

If it feels brand-safe, it's wrong.

2) Reddit Chaos Lab & Early Validation

Reddit is where:

dares are stress-tested

humor is sharpened

rules are questioned

Target:

r/IndianTeenagers

r/college

r/funny

r/memes

You will:

Post:

Should this dare exist

Rate this squad's attempt

leaderboard screenshots

Let Reddit roast, argue, remix

Pull winning ideas back into Friendsin

Reddit = idea furnace, not promotion.

3) WhatsApp Squad Formation & Retention

WhatsApp is where:

squads form

proof is shared

trash talk lives

You will:

Design invite flows

Push seasonal reminders

Encourage:

rivalry screenshots

dare proofs

Keep squads active between sessions

Bonus Leverage (Optional but High Impact)

If you enjoy visual content:

Screen-recorded dares

Reaction compilations

Top 5 most skipped dares this week

Squad leaderboard graphics

Low effort. High shareability.

What You'll Do (Day-to-Day)

You will:

Live inside Friendsin

Talk to squads constantly

Identify:

which dares go viral

which dares get skipped

what creates rivalry

Turn gameplay into content within hours

Design growth loops:

dare reaction share new squad

Work with the founder on:

season rules

scoring logic

skip penalties

You influence the game design, not just marketing.

Bonus: Entrext MicroSaaS Exposure

You may:

Share insights on virality & loops with other Entrext products

Support short growth experiments when relevant

Friendsin remains your primary ownership.

Who This Role Is For

You are:

Internet-native

Meme-literate

Comfortable with chaos

Fast, reactive, experimental

Obsessed with social games

You are not:

A brand manager

A polished creator

Someone who needs structure

What Success Looks Like (First 6090 Days)

Squads form without hand-holding

Instagram is filled with Friendsin screenshots

Reddit debates Friendsin dares

Rivalries feel real

FOMO drives new installs

Equity & Ownership

10% equity in Friendsin

Strategic exposure to Entrext MicroSaaS ecosystem

4-year vesting

1-year cliff

5-year lock-in

True founding team ownership