Growth Marketing Specialist - Performance marketing

Job Title : Growth Marketing Specialist - Performance Marketing

Location : Bangalore ( Onsite )

Company: Bold & Beyond - PR & Marketing Agency

Experience : 2 - 4 years

Company Overview:

For the Fearless, the Focused, and the Free.

Welcome to Bold & Beyond. We are an integrated marketing and PR agency, but we're also a tribe of people who genuinely love the hustle. Our portfolio is a mix of high-fashion heritage, culinary icons, and luxury travel - which means our standard for excellence is non-negotiable.

The Vibe Check: > We are high-energy, high-growth, and highly collaborative. We don't do ordinary. We're looking for people who don't just do the job, but who want to shape the narrative of the next big brand. If you value creative freedom, take ownership, and want to grow as fast as we are, let's talk.

About the Role :

This role is for people who think in growthnot just campaigns.

You know how to spot opportunities, test fast, read the data, and scale what works. You're organized enough to run experiments without chaos, curious enough to keep learning, and confident enough to back your decisions with insight.

At Bold & Beyond, you'll own growth initiatives end-to-endworking closely with creatives and strategists to turn smart ideas into measurable results.

We value initiative, sharp thinking, strong judgment, and people who take ownership without being chased.

Sound like you Let's talk.

Key Responsibilities

Campaign Strategy & Planning

Assist in developing and executing data-driven performance marketing strategies across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels.

Conduct market, audience, and competitor research to support campaign planning and optimization.

Collaborate with the creative team on ad concepts, creatives, and landing pages aligned with campaign objectives.

Execution & Optimization of Paid Campaigns

Set up, manage, and optimise paid digital campaigns including PPC, social media ads, and display campaigns.

Monitor campaign performance and make ongoing adjustments to bids, budgets, targeting, keywords, and creatives to improve ROI.

Ensure campaigns adhere to brand guidelines and approved creative directions.

Performance Analysis & Reporting

Track and analyse key performance metrics such as CPC, CPA, CTR, ROAS/ROI, and conversions.

Assist in preparing regular performance reports for internal teams and clients, highlighting key insights and learnings.

Use analytics and platform tools (Google Analytics, Meta Ads Manager, platform insights, etc.) to identify opportunities for optimization.

Conversion Rate Optimization (CRO)

Support in optimizing landing pages and user journeys to improve conversion rates.

Assist with A/B testing of ad creatives, headlines, CTAs, and landing page elements.

Use user behaviour and performance data to suggest improvements to user experience and campaign effectiveness.

Learning , Experimentation & Trend Tracking

Stay up to date with the latest trends, tools, and best practices in performance and growth marketing.

Actively experiment with new formats, platforms, and techniques under guidance to improve results and learning.

Share relevant insights, case studies, or platform updates with the team.

Skills & Experience

2-4 years of experience in performance marketing, growth marketing, or digital advertising (internships included).

Basic understanding of paid media platforms such as Google Ads, Meta Ads, or LinkedIn Ads.

Comfort working with numbers, data, and performance metrics.

Familiarity with analytics tools like Google Analytics is a plus.

Strong attention to detail and a structured approach to execution.

Curiosity, willingness to experiment, and eagerness to learn.

Perks & Benefits:

Structured 8-hour work shifts promoting healthy worklife balance

Enjoy the best brews from Blue Tokai at work

Special birthday leave to celebrate your day, your way

Insurance Coverage