Growth Marketing Specialist

Hybrid | Bangalore | Growth Team

ABOUT MULTIPLY

Backed by Pidilite, Multiply is a digital platform for India's interior contractors — helping them grow, win more projects, and work smarter. From lead generation to quote creation for contractors we're solving big problems no one's tackled before.

We're a lean, fast-moving team where everyone works close to leadership and owns real outcomes.

THE ROLE

We're looking for someone who can own the execution layer of our growth marketing and bring strategic thinking to the table as we grow. You'll work directly with the Growth Head and leadership, run campaigns across multiple channels, and help us build better systems as we scale.

• 70% of your work will be hands-on execution. 
• 30% will be contributing to campaign strategy, planning, and ideation with room for that to grow.

WHAT YOU'LL OWN

• CRM & lifecycle: CleverTap journeys, segments, push notifications, and A/B tests
• Campaign ops: Meta + Google Ads setup, WhatsApp broadcasts, in-app and FCC publishing
• Attribution & tracking: AppsFlyer campaign setup, event monitoring, and attribution hygiene
• Data & reporting: Weekly performance pulls via Metabase and Google Sheets dashboards
• Campaign coordination: Briefing creative, managing timelines, QA before every launch
• Strategy contribution: Input on campaign planning, messaging experiments, and channel ideas

TOOLS YOU'LL WORK WITH

CleverTap: Journeys, segmentation, PN scheduling — hands-on required

Meta & Google Ads: Campaign setup, audience management, basic optimisation

AppsFlyer: Attribution, campaign tagging, event tracking

Metabase: Data pulls, funnel analysis, performance reports

Google Sheets: Dashboards, trackers, campaign reporting

AI Tools: ChatGPT / Claude / Gemini — for speed and workflow automation

WHO YOU ARE

• 1-3 years in growth, marketing ops, or performance marketing — startup experience preferred
• You're execution-first but can think strategically when the moment calls for it
• Organised, proactive, and allergic to things falling through the cracks
• AI-native, you use tools to move faster, not just to say you use them
• Comfortable working hybrid and directly with leadership