About Ripik.AI
Ripik.AI is an Accel-backed Applied AI company building computer vision and process-optimisation agents for the world's largest industrial enterprises across steel, cement, aluminium, chemicals, pharma, and power. Our Vision AI platform acts as an automated pair of eyes on the shop floor — monitoring materials, equipment, and processes 24/7 with 95%+ accuracy, eliminating human error, and delivering measurable gains in throughput, yield, energy efficiency, and safety.
We work with marquee customers including Tata Steel, JSW, ArcelorMittal, Vedanta, Godrej & Boyce, Grasim, Holcim, and Jindal Steel, and are scaling globally across India, the Middle East, Europe, and North America. As we move into our next phase of growth, we are building the operating backbone that will take Ripik from a high-velocity scale-up to a category-defining global industrial AI company.
The Role
This is a role for someone who loves numbers, runs experiments, and treats every growth lever as something to be measured and improved. As Growth Marketing Manager at Ripik.AI, you'll own SEO strategy, run A/B tests across campaigns and landing pages, analyse outbound performance, and build the dashboards that tell leadership how the growth engine is actually performing.
Key Responsibilities
- Own SEO strategy — technical SEO, on-page, content optimisation, and the growing playbook for AI search engines (ChatGPT, Perplexity, Gemini, Claude).
- Analyse outbound email campaign performance — open rates, reply rates, conversions — and continuously improve deliverability, targeting, and messaging.
- Track outbound calling metrics — dials, connects, meetings booked, meeting-to-opportunity conversion — and identify where the funnel leaks.
- Design and execute A/B tests across campaigns, content, and landing pages — form fields, headlines, CTAs, layouts, and copy variations.
- Develop and refine sales pitches and messaging for target personas — Plant Heads, CIOs, CTOs, Operations Managers across steel, cement, pharma, and consumer goods.
- Monitor growth KPIs and build actionable performance dashboards that leadership uses to steer decisions — pipeline health, funnel conversion, cost per lead, cost per opportunity.
- Conduct keyword, competitor, and AI search analysis — what our buyers search for, what our competitors are winning on, and how AI search is reshaping discovery.
- Optimise website and campaign conversion rates through data-driven insights — heatmaps, session recordings, funnel analysis, and structured experimentation.
- Collaborate with Sales and Marketing to improve lead generation performance — feedback loops, campaign iteration, and shared KPIs.
- Stay current on SEO, AI search, and growth marketing best practices — test new tactics quickly, share learnings with the team, and bring the outside world in.
What You Bring
- 2–4 years of experience in growth marketing, digital marketing, SEO, or performance marketing — ideally in B2B SaaS or a similarly analytical environment.
- Strong SEO fundamentals — technical SEO, on-page optimisation, keyword research, and link-building strategy.
- Familiarity with AEO / GEO (AI search optimisation) — how LLMs surface content, how to structure information for retrieval, and how to measure it.
- Hands-on with GA4, Google Search Console, SEMrush or Ahrefs, and other core SEO / analytics tools.
- Advanced Excel and dashboarding — pivot tables, formulas, and building dashboards in Looker Studio, Power BI, or Google Sheets that leadership actually uses.
- A/B testing fundamentals — hypothesis design, sample size, statistical significance, and disciplined test post-mortems.
- Strong understanding of the outbound stack — Apollo, Instantly, Outreach, Salesloft, HubSpot, or similar tools.
- Sharp analytical instincts — you spot a wrong number in a dashboard before others do.
- Clear written communication — you can turn a dashboard into a one-page memo and a memo into a recommendation.
Nice to Have
- B2B SaaS marketing experience — especially selling into enterprise or complex sales cycles.
- SQL familiarity — basic querying to pull data directly rather than waiting on analytics.
- Experience with LinkedIn organic growth — company page growth, content amplification, thought-leadership strategy.
- HubSpot, Salesforce, or CRM familiarity — you can pull pipeline reports and connect marketing activity to revenue.
- Content marketing exposure — you've written or edited SEO content and know what ranks and why.
- Familiarity with AI tools — using ChatGPT, Claude, Perplexity, and similar tools to accelerate your own workflow.
- Curiosity about industrial AI — you don't need domain knowledge, but you're excited to build it.
