Growth Marketing Manager (Revenue & Demand)

About us:

At PadCare, we're on a mission to make hygiene sustainable. Founded in 2018, we have developed India's first patented sanitary napkin recycling technologyPadCareX.

But we're not just solving a waste problem, we're building a circular economy that champions environmental resilience and social equity. Our service model closes the loop starting from collection, recycling, and transforming single-use sanitary napkins into sustainable materials, while also creating dignified jobs for marginalized waste workers, especially women, across the country.

With 100+ changemakers across 25+ cities, PadCare is driving real impactfor people and the planet. Recognized by Forbes, the World Economic Forum, and more, we believe business can be a force for good. If you do too, PadCare is where your purpose finds a home.

Oh, and you must have seen us on an episode of Shark Tank India, Season 2 - https://www.youtube.com/watchv=7q0cmPtpJRo

To learn more about the work that PadCare is doing, check out the website: www.padcarelabs.com

Role overview & Key responsibilities:

This role exists to directly contribute to revenue by building a repeatable demand generation engine that works with sales to create qualified pipeline and closed deals. This is not a brand-only or social media role. Success is measured by pipeline and revenue influence.

1.Revenue-Led Demand Generation

- Own marketing-sourced and marketing-influenced pipeline

- Design campaigns that generate SQL-quality leads, not just MQLs

- Work closely with sales to define ICPs, buying committees, and deal stages

2.Account-Based & Enterprise Marketing

- Run ABM campaigns for priority enterprise accounts (ESG heads, procurement, CXOs, hospitals, institutions, etc.)

- Create targeted narratives for different stakeholders in the buying journey

- Support sales with account intelligence, pitch decks, case studies, and follow-ups

3.Founder- & Category-Led Growth

- Leverage founder voice, POVs, and insights to build credibility and demand

- Help position PadCare as a category leader, not just a service provider

- Drive LinkedIn, events, partnerships, and thought leadership initiatives

4.Performance Marketing

- Run and optimize LinkedIn & Google campaigns focused on high-intent audiences

- Track CPL SQL Pipeline conversion (not vanity metrics)

- Test, learn, and iterate without burning money

5.Content That Converts

- Own high-impact assets: case studies, one-pagers, landing pages, ESG narratives

- Collaborate with internal teams to convert wins into sales-enablement content

- Ensure content is built for deal acceleration, not just visibility

What we're looking for:

• 47 years in B2B growth / demand / revenue marketing
• Has worked with sales teams closely (not in isolation)
• Comfortable with long sales cycles & enterprise buyers
• Strong first-principles thinker not just channel executor
• Has built campaigns that influenced or closed real revenue
• Culture Fit:Integrity, Customer Focus, Entrepreneurship, Collaboration, Innovation

Bonus if you've worked in:

• Climate tech / sustainability / infra / SaaS / enterprise services
• Early-stage or scaling startups (0 1 or 1 10)

Work mode:Full-time; Pune based

Why join us:

• Compensation:Competitive salary with performance-linked incentives
• Growth Path:Opportunity to scale into Director of Growth role as PadCare expands globally.
• Purpose With Impact:Join a mission-driven team transforming menstrual hygiene through sustainable solutions that uplift women's health, the environment, and sanitation workers dignity.
• Eco-Warrior in Action:Help recycle millions of sanitary pads and actively reduce landfill waste and carbon emissionsreal impact, not just buzzwords.
• Innovation Meets Heart:Be part of a team that blends empathy with patented 5D recycling tech to build the future of circular economy.
• Grow With Us:We're a fast-gowing, venture-backed startup offering real opportunities to scale your career as we scale our impact.
• A Culture That Cares:Work in a space where collaboration, inclusivity, and purpose aren't just valuesthey're how we roll every day.