Job Summary
We are looking for a highly analytical, creative, and execution-focused Growth & Brand Marketing
Manager to drive business growth across digital and offline channels. This role will be responsible for
building the Diamonds On Call brand globally, managing exhibitions and industry events, strengthening
our online presence, and creating innovative marketing initiatives that accelerate revenue growth.
This is a hands-on role ideal for someone who enjoys working in a fast-paced startup environment and
can seamlessly blend performance marketing with strategic brand building.
Key Responsibilities
1. Performance Marketing & Campaign Management
- Plan, launch, and optimize campaigns across Google Ads, Meta Ads (Facebook, Instagram &
WhatsApp), LinkedIn, and SEO.
- Build Click-to-WhatsApp acquisition funnels for direct customer engagement.
- Manage paid campaigns to generate high-quality B2B leads while optimizing CPL, CAC and ROAS.
- Collaborate with content and design teams to develop high-performing creatives, blogs, videos,
landing pages, and marketing assets.
- Continuously monitor campaign performance and optimize budgets for maximum ROI.
2. Demand Generation & Lead Acquisition
- Develop and execute multi-channel demand generation campaigns targeting jewellers,
manufacturers, wholesalers, and diamond traders.
- Design targeted marketing campaigns based on customer personas, geography, industry
segments, and buying behaviour.
- Build lead nurturing workflows and collaborate closely with the Sales team to improve
conversion rates.• Create innovative strategies to generate qualified inbound and outbound leads.
3. Landing Pages & Marketing Automation
- Design and optimize landing pages, lead forms, and lead magnets to maximize conversions.
- Implement marketing automation workflows to push leads into CRM and WhatsApp platforms.
- Manage lead nurturing campaigns using HubSpot, WATI, Gupshup, or similar marketing
automation tools.
4. Funnel Optimization & Analytics
- Analyze customer journeys using GA4, Google Tag Manager, Hotjar, Microsoft Clarity, and CRM
data.
- Conduct A/B testing across landing pages, creatives, CTAs, email campaigns, and advertisements.
- Identify conversion bottlenecks and continuously improve acquisition funnels.
- Track and report key performance metrics including:
- CTR
- CPL
- CAC
- ROAS
- Lead-to-Opportunity Conversion
- Website Traffic
- Marketing Qualified Leads (MQLs)
- WhatsApp Conversion Rates
5. Brand Building & Online Presence
- Develop and execute branding initiatives to strengthen Diamonds On Call's market positioning.
- Build and maintain a consistent brand identity across all customer touchpoints.
- Drive initiatives to improve the company's digital presence and brand awareness globally.
- Ensure all communication aligns with the company's vision, messaging, and positioning.
6. Social Media & Content Marketing
- Own the company's social media strategy across LinkedIn, Instagram, Facebook, YouTube, and
other relevant platforms.
- Create and manage a monthly content calendar.
- Work closely with internal stakeholders to produce engaging content including:
- Customer success stories
- Product launches
- Educational content
- Industry insights
- Company updates
- Track engagement metrics and continuously improve social media performance.
7. Exhibition & Event Management
- Plan and execute the company's participation in national and international jewellery and
diamond exhibitions.
- Manage end-to-end exhibition planning, including:
- Stall branding
- Vendor coordination
- Marketing collateral
- Logistics
- Lead capture mechanisms
- Post-event follow-up campaigns
- Measure exhibition ROI and develop strategies to maximize business generated from events.
8. PR, Media & Podcasts
- Develop relationships with media houses, industry publications, influencers, and journalists.
- Identify opportunities for leadership interviews, podcasts, webinars, and industry panels.
- Coordinate press releases, feature articles, and brand collaborations.
- Manage podcast participation, review opportunities, and external brand visibility initiatives.
9. Industry Networking & Partnerships
- Build relationships with key stakeholders across the diamond and jewellery ecosystem.
- Connect with industry associations, jewellers, manufacturers, traders, influencers, and strategic
partners.
- Represent Diamonds On Call at networking events, conferences, exhibitions, and industry
forums.
- Identify partnership opportunities that contribute to brand awareness and business growth.
10. Marketing Innovation
- Continuously research new marketing trends, AI tools, and growth opportunities.
- Curate innovative marketing campaigns that differentiate Diamonds On Call within the industry.
- Experiment with emerging acquisition channels and marketing technologies.
- Recommend new ideas to improve brand awareness, customer acquisition, and customer
engagement.
Skills & Competencies
• Strong understanding of Performance Marketing (Google Ads, Meta Ads, LinkedIn & SEO).
• Experience with CRM and Marketing Automation tools (HubSpot or equivalent).
• Knowledge of B2B lead generation, demand generation, and conversion funnels.
• Experience in branding, social media management, PR, and content marketing.
• Exposure to exhibition planning, event management, and industry networking.
• Data-driven mindset with experience using GA4, GTM, and marketing analytics tools.
• Excellent communication, stakeholder management, and project management skills.
• Creative thinker with a strong bias for execution and problem-solving.
About Diamonds On Call
DiamondsOnCall.com is one of the world's leading diamond marketplaces — awarded the World
Industry Innovation Award 2021. We blend technology and tradition to redefine how the diamond trade
operates globally. Our 50-member international team operates across multiple countries with a flat,
fast-moving structure.
What to Expect:
• Professional and friendly work environment
• Young, multicultural, and growing global team
• Well-structured and organized workflow
Contact:
Email: [Confidential Information]
