Experience: 57 Years
Location: Fort, South Mumbai
Reports to: Founder
Expected CTC: 12-20LPA
Role Overview
As the Growth Manager - D2C, you will be responsible for developing and executing the brand's D2C and performance marketing efforts. This is a high-impact role requiring a blend of strategic thinking, data-driven decision-making, and hands-on execution.
You will collaborate with internal teams (design, content, product, sales) and external partners (agencies, influencers) to ensure Caresmith's marketing efforts are consistent, impactful, and measurable.
Key Responsibilities
Brand Strategy & Positioning
- Conduct market research, competitor analysis, and consumer insights studies to inform strategy.
- Develop annual and quarterly marketing plans, aligning with business objectives and revenue goals.
- Identify opportunities for new product launches, partnerships, and campaigns that impact new customer acquisition and retention.
Performance Marketing & Growth
- Lead performance marketing strategy across paid media channels Meta, Google, Influencer campaigns, and affiliates.
- Set clear KPIs (CAC, ROAS, CTR, conversion rates) and monitor campaign performance.
- Work to optimize budgets and maximize ROI.
- Run A/B tests, landing page optimizations, and audience segmentation to improve campaign effectiveness.
- Build a data-driven culture by sharing insights with leadership on campaign learnings and performance trends.
- Build the companies retention flywheel with CRM & retention campaigns
- Optimize campaigns to ensure RTO is managed at the target ROAS
- Identify opportunities for UGC, influencer collaborations, and brand partnerships to drive engagement.
Website ownership
- Strong CRO skills, to optimize at each step of the customer journey
- Strong familiarity with various Shopify tools and ways of running a fast and shopper friendly website
- Deep knowlede of the entire marketing tech stack
- Driving SEO initiatives and building up organic SEO
Cross-Functional Collaboration
- Partner with the Product team to align marketing with product roadmaps and feature launches.
- Work with Content teams to develop campaigns that boost sell-through and D2C performance.
- Liaise with external agencies for creative, PR, and influencer outreach.
- Working with the ops team to monitor and optimise RTO and drop-offs post order
Analytics, Reporting & Budgeting
- Own the marketing budget, ensuring optimal allocation across channels.
- Prepare monthly and quarterly marketing performance reports for leadership.
- Leverage tools like Google Analytics, Meta Suite, CRM dashboards, and BI tools for actionable insights.
Team Leadership & Mentorship
- Manage and mentor junior marketers, content team members, and interns.
- Build a culture of innovation, accountability, and learning within the marketing function.
- Conduct regular reviews, knowledge-sharing sessions, and workshops to upskill the team.
Qualifications & Skills Required
- 37 years of experience in growth marketing, preferably in D2C or consumer brands.
- Strong understanding of performance marketing platforms (Meta Ads, Google Ads).
- Exceptional skills in strategic thinking, creative ideation, data analysis.
- Solid grasp of analytics tools (GA4, Meta Suite, CRM dashboards) and data-driven decision-making.
- Proven ability to manage agencies, vendors, and cross-functional teams.
- Excellent communication and presentation skills.
- Highly organized, detail-oriented, and comfortable in a fast-paced, growth-oriented environment.
Success Metrics for This Role
- Brand Growth:Increased brand awareness, engagement, and sentiment.
- Performance KPIs: Improved ROAS, lower CAC, higher conversion rates.
- Campaign Impact: Successful launch of campaigns with measurable results.
- Team Development: Well-functioning, motivated marketing team with clear deliverables.
