Growth Marketing Manager (CRM)

• Location: Vietnam/ India
• Department: Growth & Marketing
• Report to: Director, B2C Revenue & Growth

About Us

ELSA is a global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. Founded in 2016 and headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil and Japan.

Powered by proprietary speech-recognition technology and generative AI, ELSA delivers real-time, hyper-personalized feedback to help learners improve pronunciation, fluency, and overall communication effectiveness. With over 50 million learners and 1 billion hours of anonymized speech data, ELSAs depth of language training intelligence is unmatched in the industry.

Our B2B flagship platforms ELSA Enterprise and ELSA Schools empower organizations and educational institutions to elevate communication capabilities and unlock personal and professional opportunities for their people. We design engaging, bite-sized learning experiences that adapt to each learner's goals and context, ensuring measurable improvement and lasting confidence.

Our vision is to become the global standard for real-time English communication training, enabling 1.5 billion language learners worldwide to speak clearly, be understood, and share their stories with the world.

Backed by world-class investors including Googles Gradient Ventures, Monks Hill Ventures, and SOSV, ELSA has been recognized among the top global AI innovators:

• Forbes Top 4 Companies Using AI to Transform the World
• Research Sniper Top 5 Best AI Apps
• ASU+GSV EdTech 150
• CB Insights Top 100 AI Companies

Join us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication.

Role Summary

We're looking for a highly execution-driven Growth Marketing Manager to own end-to-end campaign strategy and lifecycle execution across Email, Push, and In-App channels.

This role will own the end-to-end campaign process from ideation and setup to execution, tracking, and performance optimization to drive user growth and monetization.

You'll operate at the intersection of growth, product, and marketing - combining strategy with deep hands-on execution.

Key Responsibilities

• End-to-end campaign promotion timelines
• Advanced user segmentation strategy
• Channel frequency planning
• Copy creation & messaging optimization
• Experiment design (A/B testing & iteration loops)
• Creative briefs for design teams
• Landing page setup & optimization
• Paywall pricing setup
• Deeplink generation (Appsflyer + documentation)
• Performance reporting & dashboard ownership (Amplitude / Looker)

Must-Have Tools & Technical Skills

• Experience with Braze (preferred) or comparable CRM platforms such as MoEngage or CleverTap.
• Appsflyer (deeplink generation & tracking)
• Amplitude (behavioral analytics)
• Looker (dashboarding & reporting)
• App Store & Google Play Console (paywall pricing setup)

What We're Looking For

• 5+ years in Growth / Lifecycle / CRM marketing
• Background in fast-paced startup or consumer tech environments
• Strong experimentation mindset
• Comfortable owning both strategy and execution
• Deep understanding of monetization & paywall optimization
• Data-driven and highly analytical
• Able to operate independently with high ownership

What We Offer

• Flexible work setup: Remote-first for Singapore, India, Indonesia, Malaysia; hybrid model for Vietnam.
• Comprehensive employee well-being benefits.
• Free ELSA Premium courses to polish your language skills
• Collaborative, international team culture.
• Opportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact.