Growth Marketing Manager

Blissclub is one of India's fastest-growing apparel brands, built with a singular mission: to build comfortable and functional apparel for India. We are reimagining the apparel space- not just designing products, but building a movement. What started as a community-first D2C brand has expanded into experience-led retail destinations where our Blissqueens don't just shop, they connect, discover, and belong.

Founded in 2020 by ISB alum Minu Margeret, Blissclub has raised Series A of $15 million in May 2022 led by Eight Roads Ventures and Elevation Capital followed by another round of Rs. 33 Crores in May 2025.

Featured on LinkedIn's Top Startups list in 2022 and 2025, we're one of India's fastest-growing D2C brands redefining comfortable apparel for India.

Job Location: HSR Layout, Bengaluru

Responsibilities:

-Plan and execute retention strategies across CRM, email, WhatsApp, SMS, and loyalty programs

--Optimize funnels across channels (Meta, Google, YouTube, Affiliates, Influencer performance, etc.)

-Analyze campaign performance using data dashboards (Google Analytics, AppsFlyer, Shopify, Mixpanel, etc.)

-Scale customer acquisition efficiently while improving CAC:LTV ratio

-Work closely with creative, product, and tech teams to design landing pages, ad creatives, and campaigns that convert

-Run experiments (A/B tests, new channels, creatives, offers) to continuously improve funnel performance

-Contribute to brand growth roadmap, including market expansion, partnerships, and influencer-led campaigns

-Monitor and report key growth metrics like CAC, ROAS, LTV, churn rate, and repeat purchase rate

What We're Looking For:

• 6+ years of hands-on experience in growth/performance/ retention marketing across Meta, Google, and app-focused platforms.
• Strong understanding of audience segmentation, attribution, martech tools, and customer funnel management.
• Demonstrated success in growing digital acquisition, optimizing ROI, and improving new user retention.
• Strong analytical mindset with experience in cohort analysis, funnel diagnostics, and incrementality testing.
• Prior experience in D2C, fashion, beauty, or consumer tech sectors.
• Excellent stakeholder management, collaboration, and communication skills.
• Passionate about women's activewear and creating a movement-driven brand.

Who we are:

Led by the OG Blissqueen, Minu Margeret: https://in.linkedin.com/in/minu-margeret-2a414

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Blissclub was founded in 2020 by Minu, because she couldn't find great quality activewear where the fit, functionality and feel were just right. Designing technical apparel for movement requires a deep understanding of the problems faced by the wearer and we at Blissclub are spearheading a revolution to design with intent and for every'body.

Come say hi!

https://blissclub.com/