About the Role
We're looking for a Marketing Manager who can own end-to-end demand generation — from strategy to execution. This role is for someone who doesn't just plan campaigns but actually builds, runs, tests, and optimizes them across outbound, paid, and social channels.
Key Responsibilities:
- Plan and execute B2B outbound email campaigns (DB sourcing, segmentation, execution, ROI tracking)
- Drive demand generation through direct outreach to targeted decision-makers.
- Run and optimize paid campaigns across Google (PPC), LinkedIn, and Meta.
- Execute Account-Based Marketing (ABM) campaigns for Bigcity Promotions.
- Track and improve key metrics: ROI, conversions, campaign performance.
- Develop and implement marketing strategies end-to-end (planning execution optimization)
- Collaborate with sales to ensure quality lead pipeline and conversions.
Key Requirements
- Proven experience in B2B marketing, demand generation, or growth marketing.
- Hands-on experience running:
- Email marketing campaigns (end-to-end)
- Google Ads / PPC campaigns
- LinkedIn and Meta paid campaigns
- Experience with Account-Based Marketing (ABM) strategies.
- Strong understanding of lead generation, funnel metrics, and ROI tracking
- Ability to both strategize and execute independently
- Experience with AI-driven marketing automation - building and managing automated workflows (lead nurturing, email sequences, campaign triggers) using tools like CRM/automation platforms to improve efficiency and conversions. Experience in Marketing Automation is an added advantage.
What We're Looking For
- Someone who has actually executed campaigns, not just managed agencies
- A data-driven marketer who tracks performance and iterates fast
- Strong ownership mindset — from idea execution results
- Comfortable working in a fast-paced, growth-focused environment.
