About us

It is an amazing time to join Pocket FM as we continue shaping the future of audio entertainment both in India and beyond. We are front-ending the category creation for the audio OTT landscape and building the largest repository of audio streaming content across formats like audio series, audiobooks and podcasts, through our unique storytelling approach.

We are reimagining the traditional audio pattern to build an internet- scale platform and bring together communities to share stories and spread knowledge. Our mission is to give voice to stories and wisdom. Pocket FM has grown to 80 million MAL (monthly active listeners), spending an average of over 110 minutes every day, while the total monthly audio streaming on the app counts to over 4 billion minutes. We are a Series C funded start-up backed by some of the marquee investors like Naver, Goodwater Capital, Lightspeed, Tanglin Venture Partners and others.

About the Role:

We are seeking a highly motivated and data-driven Associate Growth Manager – Channel Marketing to support and scale our customer acquisition and retention efforts across key marketing channels. You will play a crucial role in executing channel strategies, optimizing performance, and identifying growth opportunities to drive measurable business impact.

Key Responsibilities:

Channel Execution: Assist in managing and optimizing paid and organic marketing channels (e.g., email, affiliates, influencers, paid social, SEM, etc.).
Campaign Management: Plan, launch, and monitor marketing campaigns; coordinate assets, timelines, and stakeholders to ensure timely execution.
Performance Analysis: Analyze campaign performance across channels using tools like Google Analytics, Meta Ads Manager, or CRM dashboards. Make data-driven recommendations to improve ROI.
A/B Testing: Design and run experiments to improve channel performance, including landing page optimization, creative testing, and audience segmentation.
Cross-functional Collaboration: Work with content, design, product, and sales teams to align messaging and drive cohesive campaigns.
Market & Competitor Research: Track market trends and competitor activities to identify channel opportunities or gaps.
Budget Tracking: Assist in managing budgets, forecasting spend, and reporting on key metrics such as CAC, LTV, and ROAS.
Vendor Coordination: Coordinate with external partners or agencies as needed for media buying, influencer outreach, or affiliate management.

Requirements:

2–3 years of experience in growth, analytics, channel marketing, Founder/CEO Office, or category roles.
Hands-on experience with marketing platforms like Google Ads, Meta Business Manager, HubSpot, Klaviyo, or similar.
Strong analytical skills; comfortable interpreting data to drive decisions.
Excellent written and verbal communication skills.
A strong sense of ownership, self-motivation, and attention to detail.
Bachelor's degree in engineering/technology.

Nice to Have:

Experience in a fast-paced startup or DTC (direct-to-consumer) environment.
Working knowledge of tools like Looker, Tableau, or SQL.

Growth Marketing Manager

Associate Growth Manager - Channel Marketing