Growth Marketing Manager- (B2B SaaS)

About Contify

Contify is a technology company that offers an AI-enabled Market and Competitive Intelligence (MCI) platform to help professionals make informed decisions.Contify helps organizations such as Ericsson, EY, Wipro, Deloitte, L&T, BCG, MetLife, etc., track information on their competitors, customers, industries, and topics of interest. Contify delivers unique strategic updates by continuously monitoring over 1 Mn+ sources in real-time.Contify is rapidly growing, with more than 275 people across two offices in India. Contify is the winner of Frost and Sullivan's Product Innovation Award for Market and Competitive Intelligence Platforms.

Core Mandate

Own account-based marketing, persona-driven content direction, branding, and marketing operations. Ensure campaigns resonate with ICPs, strengthen brand equity, and reporting shows clear ROI.

Responsibilities

ABM Programs

• Define ICP, persona mapping, and account targeting with Sales.
• Run ABM campaigns (email nurtures, SDR alignment, events, social amplification).
• Build account-level dashboards to track engagement and pipeline movement.
  

Content Strategy & Messaging

• Guide persona-based content briefs (ads, nurture emails, landing pages, case studies).
• Align messaging with industry use cases (IT, BFSI, Manufacturing, Healthcare).
• Work with content/SEO team to deliver conversion-ready assets.
  

Marketing Operations & Analytics

• Manage CRM & automation workflows (HubSpot).
• Ensure lead scoring, routing, and attribution accuracy.
• Build dashboards for CEO/AVP Sales to track pipeline impact.

Branding & Communications

• Ensure brand consistency across campaigns, Website, events, and social channels.
• Collaborate on PR, thought leadership and analyst engagement initiatives.
• Partner with design and content teams to evolve brand storytelling and positioning.
  

Collaborations

• Partner with Performance Lead on campaign execution (ads + landing pages + nurture).
• Enable SDRs with account insights & campaign messaging.
  

Success Metrics

• ABM Engagement: Account level opens, clicks, SDR connects.
• Attribution Accuracy: MQL SQL conversion and ROI visibility.
• Content Effectiveness: CTR, conversion lift, engagement by persona.
• Ops Hygiene: CRM health, lead routing accuracy.
• Brand Impact: Consistency in messaging, improved brand recall in ICP accounts.
  

What We're Looking For

• 6 to 9 years of B2B SaaS marketing experience.
• Proven success in ABM program design and execution.
• Strong content strategy and persona based messaging experience.
• Hands on with HubSpot for CRM/automation.
• Exposure to brand building and marketing communications.
• Strong collaborator with Sales, SDRs, and Content/SEO teams.
  

Who Should Apply

Apply if you've run ABM campaigns, guided content for ICPs, managed CRM workflows, and contributed to brand building.

Don't apply if your experience is limited to content writing only or reporting-only marketing ops.

How to Apply:

Send your updated resume to [Confidential Information]

Note

Contify is a people-oriented company. Emotional intelligence, therefore, is a must. You enjoy working in a team environment, supporting your teammates in pursuing our common goals, and working with your colleagues to drive customer value. You strive to improve not only yourself but also those around you.