Growth Marketing Manager - APAC

Job Title: Growth Marketing Manager - APAC

Location: Bangalore (On-site; full-time)

About Locus

Battle-tested in 350+ deployments across 30+ countries, Locus is an agentic Transportation Management System for all-mile, all-channel, trusted by enterprises like Unilever, Nestl, and Siam Makro.

The platform unifies orders, capacity, and carrier networks into one living plan, aligning planning, execution, and settlement so promises become proof. AI co-pilots with guardrails surface risk early and recommend the next best move to protect SLAs and reduce empty miles.

In 2025, Locus joined the Ingka Group (IKEA Retail) family, marking a major milestone in our journey. Backed by the scale and strength of IKEA, we continue to operate independently while accelerating our mission to make global supply chains faster, smarter, and more sustainable.

Our Journey and Impact

Since 2015, Locus has been on a mission to make logistics decision-making intelligent, sustainable, and real-world ready. Our platform has powered billions of deliveries across 30 + countries for global enterprises, driving measurable impact in cost savings, carbon reduction, and SLA performance. With the strength of the IKEA ecosystem behind us, we're scaling that impact even further.

Our Global Footprint

Headquartered in Bangalore, with teams across the U.S., U.K., UAE, and Southeast Asia, Locus brings together 170 + engineers, designers, and problem-solvers united by a single goal: to reinvent how the world moves goods.

Traits We Value

We look for people who are:

• Global in mindset: curious about diverse markets and ideas.
• Unrelenting in drive: energized by complex challenges.
• Intelligent in approach: analytical, creative, and thoughtful.
• Dynamic in execution: adaptive and decisive in fast-moving contexts.
• Exact in craft: detail-oriented and committed to excellence.

Role Overview

We are seeking an experienced and data-driven Growth Marketing Manager to lead our user acquisition efforts. The ideal candidate will be responsible for designing, executing, and optimizing innovative marketing strategies across various channels to accelerate company growth. This role requires a blend of creativity, analytical rigor, and a strong understanding of the full marketing funnel.

Responsibilities

• Develop and execute comprehensive growth marketing strategies to drive customer acquisition, activation, retention, and referral (AARRR funnel).
• Lead the planning, execution, and optimization of paid marketing campaigns (e.g., search, social, display), organic channels (e.g., SEO, email, content) and events.
• Manage the marketing budget and allocate resources effectively across channels to achieve maximum ROI.
• Conduct A/B testing and experimentation across landing pages, ad creative, and email flows to continuously improve conversion rates.
• Work closely with the Product and Engineering teams to identify and prioritize opportunities for product-led growth (PLG) and in-product activation.
• Establish and monitor key performance indicators (KPIs) for growth, providing regular reports and actionable insights to senior leadership.
• Implement and manage marketing technology (MarTech) stack to track user behavior and automate marketing processes.
• Stay up-to-date with the latest trends and best practices in growth marketing and digital advertising.
• Mentor and potentially manage a junior growth team member.

Qualifications

• 5+ years of experience in a growth-focused marketing role, preferably in a SaaS or technology company.
• Proven track record of successfully managing ABM campaigns and driving measurable growth.
• Exposure to various marketing channels including Google Ads, LinkedIN, and email marketing platforms.
• Strong analytical skills. Proficiency in tools like Google Analytics, Mixpanel, or Amplitude.
• Proficiency in A/B testing methodologies and conversion rate optimization (CRO).
• Excellent communication and project management skills.

Why Join Locus

Joining Locus means being part of a fast-paced, innovative environment where your work has a direct impact on our global growth. We offer competitive compensation, comprehensive benefits, and a culture that values strategic thinking and execution.

Locus is an equal opportunity employer dedicated to creating a diverse and inclusive workplace.