Growth Marketing Manager

Position: Growth Marketing Executive

Experience: 5+ Years

Reports to: Founder/CEO

Type: Full-time On-site (6 days/week)

Qualification: Bachelor's degree required; MBA/Master's degree is a plus.

Works with: Content Lead, Videographer, Doctors, Front Desk, CX Team, Paid Ads Agency, PR Agency, SEO/Website Agency, External Social Media Team

Immediate Joinee Preferred

About ALIV

ALIV is a regenerative wellness clinic offering targeted IV therapies, PRP/PRFM, and autologous cellbased therapies. Our marketing must be science-true, ethical, simple to understand, and consistent across every channel.

Role Summary

You are the hands-on marketing and growth hacker who keeps every marketing moving part aligned to ALIV's brand and growth strategy. You will work closely with the Founder and coordinate multiple external partners (paid ads, PR, SEO/website, social media teams), while supporting the in-house content team to publish consistently and measure what's working. The goal is simple: better brand clarity + better lead quality + better conversions.

Core Responsibilities

A) Brand Understanding & Strategy Translation (Non-negotiable)

• Learn ALIV's therapies, protocols (high level), claims boundaries, and what we can/can't say publicly.
• Understand target personas per therapy: who converts fastest, who needs education, who is not ideal.
• Maintain brand language: tone, visuals, messaging, positioning, disclaimers, and red lines.

Deliverable: A living Brand & Messaging Playbook (updated monthly).

B) Social Media Execution Support (Organic)

• Support content planning and publishing across Instagram, YouTube, LinkedIn, Facebook (as required).
• Ensure weekly content calendar is executed: captions, hashtags, publishing schedule, community responses escalation.
• Review drafts for brand consistency and medical safety (route to medical review when required).
• Coordinate with videographer/editor to ensure outputs match ALIV's style and persona.

Deliverable: Weekly content calendar shipped with 95% adherence.

C) Paid Ads Agency Oversight (Performance Marketing Governance)

(Agency executes. You own alignment + quality + learning.)

• Brief the paid ads agency: offers, angles, audience, therapy-specific positioning, compliance boundaries.
• Audit campaigns weekly: lead quality, CPL, creative resonance, landing page messaging alignment.
• Ensure tracking is clean: UTMs, lead source tagging, CRM alignment.
• Share feedback loops from front desk/doctors: are the right leads coming are they converting

Deliverable: Weekly Ads Audit Note + improvement actions.

D) Website + SEO Coordination (External Agency Management)

• Coordinate website updates: therapy pages, landing pages, blogs, tracking pixels, UI improvements.
• Ensure SEO work is happening: on-page hygiene, local SEO/GMB alignment, blogs, performance reporting.
• Make sure agencies hit timelines and deliverables.
• Create a backlog: what needs to be fixed, updated, improved.

Deliverable: Monthly Website & SEO report with actions + owners.

E) PR Agency Oversight (Quality + Relevance + Deliverables)

• Audit PR agency output vs contract: deliverables, media targets, timelines, pickups quality.
• Review angles and drafts: accept/reject proposals based on ALIV positioning and ethics.
• Coordinate founder bytes, approvals, media kits, and claim-safe messaging.
• Ensure PR ties back to campaigns and growth (not vanity PR only).

Deliverable: Monthly PR scorecard + next-month PR plan.

F) External Social Media Team Coordination (For Another Brand/Vertical)

• Understand strategy and ensure it does not conflict with ALIV brand language.
• Facilitate communication between content lead and external social team: briefs, approvals, publishing cadence, reports.
• Ensure output quality, brand coherence, and performance improvements.

Deliverable: Weekly coordination update + output quality check.

G) Offline Marketing: Events, Collaborations & Founder Support

• Translate founder goals into concrete marketing activities: events, partnerships, offline collabs.
• Coordinate marketing assets for events: invites, banners, scripts, recap content, lead capture forms.
• Work with CX/front desk to ensure event leads are captured, tagged, and followed up.

Deliverable: Event/collab marketing checklist + post-event performance recap.

H) Feedback Loops & Internal Alignment (High leverage)

• Spend time with doctors, front desk, CX team weekly to collect insights:
• who is converting, objections, confusion points, lead quality issues
• Use insights to course-correct content, ads briefs, PR angles, and website messaging.
• Ensure all teams are aligned on current campaigns and priorities.

Deliverable: Weekly Insight Memo to founder (what's working / what's failing / next actions).

KPIs (6-Month Probation)

Execution & Cadence (Non-negotiable)

1. Content calendar adherence: 95% weekly execution.
2. Turnaround time: briefs and approvals closed within agreed SLAs (internal + agency).

Brand Consistency & Quality

1. Brand compliance errors:Zero major claim violations; <2 minor corrections/month after month 2.
2. Consistency score: 90% of published content matches approved style guide (internal audit).

Growth & Efficiency (Influence KPIs)

1. Lead quality improvement: % qualified leads up by 2030% (as per front desk/doctor scoring).
2. CPL stability/improvement: CPL down 1020% or conversions up with same spend (depending on baseline).
3. Website conversions: landing page enquiry rate improved to 46% (or +20% vs baseline).
4. Organic growth: non-paid reach +40% and engagement rate improvement +30% vs baseline (platform-dependent).

Agency Performance Management

1. Ads agency: weekly audits done; 2 meaningful test iterations/month.
2. PR agency: deliverables met 100%; at least 1 relevant pickup/month aligned with brand goals.
3. SEO/website: monthly deliverables met 100%, top 10 pages updated/optimized by month 6.

Cross-Team Alignment

1. Feedback loop cadence: weekly input from front desk + doctors recorded; actioned within 7 days.
2. Campaign alignment: 100% campaigns have clear briefs, personas, offers, tracking.

90-Day Expectations

Days 130: Learn + Systemize

• Master therapies, personas, and what we can/can't claim.
• Build the updated version of Brand & Messaging Playbook.
• Implement weekly marketing rhythm: content calendar, agency syncs, reporting structure.

Days 3160: Govern + Improve

• Start influencing performance outcomes: lead quality feedback loop, better ads briefs, improved website messaging.
• PR and ads audits running weekly; reject misaligned content confidently.

Days 6190: Own Outcomes

• Deliver measurable improvements in brand coherence + lead quality + execution speed.
• Execute at least 1 offline event/collab marketing plan end-to-end with clear lead tracking.

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Website: https://www.alivtherapy.in/