Growth & Marketing Lead

Company: ABC Talkies

Industry: Media, Entertainment, OTT / Film-Tech

Location: Open to India (Hybrid / Remote-friendly for the right candidate)

Experience: 36 years

Compensation:

79 Lakhs CTC (fixed)

Up to 6 Lakhs performance-linked incentives

About ABC Talkies

ABC Talkies is an open-access streaming platform built for young, aspiring, and independent filmmakers. We operate on a simple but disruptive philosophy:

No Selection. No Rejection.

Our mission is to democratize filmmaking by giving creators a platform to showcase, monetize, and scale their workwhile offering viewers fresh, diverse, and regional stories that mainstream OTTs often ignore.

We are now entering a serious growth phaseand we're looking for a marketing professional who doesn't just run campaigns, but builds growth engines.

Role Overview

As a Growth & Marketing Manager, you will be responsible for driving user acquisition, increasing content consumption, and building a strong viewer community around independent cinema.

This is not a brand-only role. This is a hands-on, performance-driven growth role with direct ownership of numbers.

Key Responsibilities

User Growth & Acquisition

Design and execute growth strategies to increase registered users and paying viewers

Drive organic, paid, and community-led acquisition across digital channels

Work on filmmaker-led and referral-driven growth loops

Content Consumption & Engagement

Increase watch-time, repeat visits, and per-user content consumption

Create campaigns around films, filmmakers, regions, and themes

Collaborate with curation and content teams to improve discoverability

Performance Marketing & Analytics

Plan and manage digital campaigns (Meta, Google, YouTube, etc.)

Track CAC, retention, churn, and ARPU

Use data to iterate fastwhat works stays, what doesn't is killed

Creative & Community Marketing

Work closely with designers, editors, and filmmakers on creatives

Build audience communities around short films, indie cinema, and regional content

Experiment with offbeat, culture-led marketing (memes, film references, storytelling)

Collaboration & Ownership

Coordinate with product, tech, and business teams

Take ownership of growth KPIsnot just activity metrics

Be comfortable operating in a fast-moving startup environment

Who We're Looking For

Must-Have

36 years of experience in digital marketing / growth / performance marketing

Strong understanding of consumer internet or content platforms

Data-first mindset with creative instincts

Comfortable with ambiguity and rapid experimentation

Good to Have

Experience in OTT, media, entertainment, or creator platforms

Exposure to TVOD, subscriptions, or marketplace models

Passion for films, storytelling, or creator ecosystems

Experience scaling early-stage or growth-stage startups

Compensation & Incentives

Fixed CTC: 79 Lakhs per annum (based on experience)

Performance Incentives: Up to 6 Lakhs annually, linked to:

User growth

Content consumption

Revenue-impacting KPIs

This role has real upside for someone who delivers results.

Why Join ABC Talkies

Work directly on a platform disrupting the closed film industry

High ownership, high visibility role

Freedom to experiment and buildnot just execute briefs

Opportunity to grow with the company as it scales nationally and globally

A chance to shape the future of independent cinema in India

How to Apply

Send your CV and a short note on how you would approach growing an OTT / content platform like ABC Talkies to: [Confidential Information]

(Bonus points if you share examples of campaigns or growth experiments you've led.)