Growth Marketing Executive

About us:

At PadCare, we're on a mission to make hygiene sustainable. Founded in 2018, we have developed India's first patented sanitary napkin recycling technologyPadCareX.

But we're not just solving a waste problem, we're building a circular economy that champions environmental resilience and social equity. Our service model closes the loop starting from collection, recycling, and transforming single-use sanitary napkins into sustainable materials, while also creating dignified jobs for marginalized waste workers, especially women, across the country.

With 100+ changemakers across 25+ cities, PadCare is driving real impactfor people and the planet. Recognized by Forbes, the World Economic Forum, and more, we believe business can be a force for good. If you do too, PadCare is where your purpose finds a home.

Oh, and you must have seen us on an episode of Shark Tank India, Season 2 -https://www.youtube.com/watchv=7q0cmPtpJRo

To learn more about the work that PadCare is doing, check out the website: www.padcarelabs.com

Role overview & Key Responsibilities:

As our Growth Marketing Executive, you will sit at the point where marketing strategy meets B2B pipeline. You will build and run outbound campaigns, manage the tools and workflows that power our GTM motion, write content that opens doors, and then walk through some of those doors yourself by taking first calls with potential leads before handing off to our senior sales team.

This is a role for someone who is equally comfortable crafting an email sequence and jumping on a discovery call. Someone who tracks their work in terms of outcomes, not outputs. If you are early in your career but think commercially, move fast, and are genuinely curious about how AI and automation can make you 10x more effective, this is a role you can grow fast in.

GTM Campaigns

- Plan and manage B2B go-to-market campaigns across outbound email and other relevant channels.

- Build and maintain email workflows and automated sequences on our CRM and campaign tooling.

- Write sharp, on-brand copy for campaigns, including outreach emails, follow-up sequences, and supporting content.

- Coordinate with internal teams (marketing, operations) to gather inputs and keep campaigns moving.

Sales Development

- Take first discovery calls with inbound and outbound leads, qualify them, and hand off to our sales team with clear context.

- Manage and maintain the CRM platform, keeping pipeline data clean, up to date, and actionable.

- Identify patterns in outreach performance and feed those learnings back into campaign strategy.

General Marketing Support

- Assist with ad-hoc marketing requirements across the team as campaigns and priorities evolve.

- Bring a proactive attitude to finding gaps and filling them before being asked.

What we're looking for:

• 1-2 years of experience in a B2B marketing, growth, or sales development role.
• Hands-on experience running outbound email campaigns and working with CRM tools.
• Comfortable on the phone. You do not freeze on discovery calls; you are curious, clear, and professional.
• A capable writer who can adapt tone for different audiences and formats.
• Genuinely comfortable with AI tools and excited to use them to work faster and better.
• Detail-oriented and organised enough to manage multiple campaigns and CRM data without things slipping.
• Commercially minded: you care about whether your work is actually generating pipeline, not just impressions.
• Culture Fit:Must align with PadCare's values Integrity, Entrepreneurship, Collaboration, Customer-First, Innovation.

Work Mode:Full-time, Bengaluru-based (Hybrid / remote open for exceptional candidates)

Why Join us:

• Compensation:Competitive salary in line with industry standards.
• Growth Path:Opportunity to scale into Growth Head and beyond as PadCare expands globally
• Purpose With Impact:Join a mission-driven team transforming menstrual hygiene through sustainable solutions that uplift women's health, the environment, and sanitation workers dignity.
• Eco-Warrior in Action:Help recycle millions of sanitary pads and actively reduce landfill waste and carbon emissionsreal impact, not just buzzwords.
• Innovation Meets Heart:Be part of a team that blends empathy with patented 5D recycling tech to build the future of circular economy.
• Grow With Us:We're a fast-gowing, venture-backed startup offering real opportunities to scale your career as we scale our impact.
• A Culture That Cares:Work in a space where collaboration, inclusivity, and purpose aren't just valuesthey're how we roll every day.