About the Role
Univest is looking for a highly creative, sharp, and performance-driven Growth Marketing & Creative Lead who understands how to turn content into conversions, brand into trust, and campaigns into revenue.
This role is for someone who knows how to build powerful hooks, high-converting creatives, strong social presence, and growth campaigns that directly impact sales.
Key Responsibilities
- Create high-converting ad creatives, scripts, hooks, and campaigns across Meta, Google, YouTube & social platforms.
- Own performance marketing strategy with focus on CAC, ROAS, leads, revenue & sales growth.
- Build and scale content funnels that drive acquisition and retention.
- Strengthen brand positioning through sharp storytelling and impactful communication.
- Lead social media growth strategy with engaging, trend-driven and conversion-focused content.
- Analyze campaign data, optimize creatives, and improve conversion rates continuously.
- Work closely with founders, sales, product & design teams to drive business growth.
Who You Are
- 5+ years of experience in Growth Marketing / Performance Marketing / Creative Strategy.
- Proven track record of generating revenue through paid ads + organic content.
- Expert in content psychology, hooks, CTAs, funnels, and consumer behavior.
- Strong understanding of branding, storytelling, and social media growth.
- Extremely creative, fast-thinking, execution-focused, and result-oriented.
- Ability to spot trends early and convert them into business opportunities.
