Quick Highlights
- Role: Be the execution engine for growth—ship website + proof assets, build social proof in CX communities, run events end-to-end, and help the CEO push enterprise / new vertical experiments
- Reports to: CEO (Amit)
- Location: Flexible (India base ok), must be able to travel & attend events in the USA
- Stage: Team of :25, profitable, multiple millions in ARR and growing :150% YoY
- Why now: Marketing is currently founder-led with high dependency on a few channels; we need to diversify channels and build repeatable GTM programs
About The Role
You are a
full-stack growth operator. You will own a set of always-on growth workflows:
- keep the website sharp and conversion-oriented (Webflow),
- turn wins into proof (case studies + landing pages),
- build credibility in the right CX communities (customer planting + social proof loops),
- run high-ROI events (pre/during/post),
- support enterprise GTM experiments with the CEO (multi-threading, biz case collateral, vertical narratives)
This is not a strategist role. It's a
shipper role.
What You'll Own2) Case Studies + Proof Engine3) Community Growth (CX + ecommerce operator communities)4) Events (USA) — Full Funnel Ownership5) Enterprise + New Vertical GTM Experiments (with CEO)
- Website (Webflow) as a Growth Surface
- Ship weekly updates: landing pages, ICP pages, comparison pages, pricing/supporting pages
- Improve conversion paths: demo follow-up proof close
- Maintain a clean content system (components, templates, SEO hygiene)
- Run a case study pipeline: identify candidates, interview, write, publish, distribute
- Convert proof into assets: 1-pagers, teardown posts, short videos, quote cards, before/after metrics pages
- Keep the site proof library current and organized
- Identify where CX leaders hang out (Slack/Discord/LinkedIn groups/events)
- Plant customers ethically: enable them with narratives, templates, and prompts—without being spammy
- Systematically create social proof: testimonials, threads, comments, customer-led mini stories
- Decide which events to attend based on expected ROI and ICP density
- Negotiate: speaking slots, sponsorships, roundtables, dinners, side events
- Run event playbooks: pre-book meetings, on-site capture (content + leads), and post-event follow-ups
- Measure ROI (pipeline created, influenced revenue, CAC payback assumptions)
- Support multi-threading: research stakeholders, map orgs, prep outreach sequences
- Create enterprise collateral: business case decks, security/IT readiness docs (with help), ROI calculators, vertical landing pages
- Turn learnings into a repeatable motion (so we can later hire dedicated demand gen + AEs for it)
AI-First Expectations (Non-negotiable)
You will use AI daily to move faster and cheaper:
- Draft pages, case studies, event outreach, follow-ups, community posts—then edit to high quality
- Build lightweight automations (Zapier/Make), scrapers, enrichment workflows, and content repurposing
- Treat AI like a junior team: you direct, QA, and ship
(We care about output, not AI enthusiasm.)
What Success Looks Like
In the first 30 days
- Ship 4-6 Webflow improvements (new pages or major rewrites)
- Publish 2 case studies or proof pages
- Build a community list + engagement plan (top 10-20 communities + weekly cadence)
- Produce an events shortlist + ROI model, and lock 1-2 event bets
In 60-90 days
- Website becomes a consistent pipeline assist: clearer positioning + proof paths + faster page velocity
- Proof engine running: 2+ proof assets/month (case study or equivalent)
- Community motion working: weekly customer proof moments (comments/posts/threads) without spam vibes
- 1-2 events executed with disciplined pre-booking + post-event conversion
- Enterprise experiment: at least 1 vertical narrative + landing page + collateral pack shipped
Requirements
You'd Be a Great Fit If You:
- Have 3-6 years in B2B SaaS marketing (ideally early-stage) as a generalist/operator
- Are hands-on with Webflow (or equivalent) and can ship without waiting on designers
- Can interview customers and write crisp, metric-backed stories
- Have run events with real ROI thinking (not just brand presence)
- Are comfortable working directly with a founder and moving fast with incomplete information
- Bonus: experience marketing to ecommerce operators, CX leaders, or enterprise buyers
Competencies We Screen For
- Shipping velocity: you produce visible work weekly
- Taste + clarity: you can write/structure pages that feel crisp and credible
- Distribution instincts: you know how to get proof in front of the right people
- ROI discipline: you can justify events and programs with numbers
- AI leverage: you can use AI + automation to do the work of 2-3 people
- Founder-level ownership: you don't need reminders
Benefits
Why Join Us
- Real scale: Multiple Millions in ARR, profitable, growing fast
- High impact: you'll directly reduce channel dependency and build new growth motions
- Autonomy + budget: CEO-led GTM with meaningful spend already in motion
- Small elite team: high standards, high ownership, high comp upside
Interview Process (example)
- Screen (30 min): past wins + what you shipped recently
- Take home assignment (1 day): we'll give you an assignment and evaluate your ability to understand our ICP and your taste
- Deep dive (CEO): taste, velocity, prioritization, AI workflows
- Reference checks
We strive to finish the whole interview process in 2 weeks or under.
