Role: Growth Manager
Role Mandate
The Growth Lead owns acquisition strategy, traffic quality, and lifecycle revenue performance across the E-commerce business.
This role exists to ensure that:
- traffic investments translate into qualified product discovery,
- channel mix supports category and commercial priorities,
- and lifecycle programs improve repeat behaviour and revenue efficiency.
The Growth Lead operates as the traffic and performance intelligence layer of the E-commerce function, translating commercial priorities into structured acquisition strategy and measurable revenue outcomes.
What This Role Owns
1. Acquisition Strategy & Channel Mix Ownership
- Own the structure and effectiveness of traffic across all digital acquisition channels, including:
- Search and Shopping traffic
- Paid social performance channels
- Catalog-based retargeting
- Display remarketing
- Discovery and experimentation channels
- Define how traffic investment is distributed across:
- categories
- brands
- SKUs
- campaign types
- customer intent levels
- Ensure acquisition investments translate into measurable revenue contribution rather than traffic volume alone.
2. Traffic Quality & Intent Alignment
- Ensure incoming traffic aligns with:
- inventory readiness
- assortment priorities
- commercial launches
- margin constraints
- promotion strategy
- Partner closely with Category and Program Management to ensure traffic strategy supports business priorities rather than operating independently of them.
- Drive improvements in:
- traffic-to-product discovery efficiency
- high-intent audience capture
- retargeting ladder performance
- channel-level revenue efficiency
3. Performance Channel Governance
- Translate growth priorities into structured execution plans across performance channels and ensure disciplined delivery through defined operating cadences.
- Own:
- campaign structure direction
- targeting logic
- feed strategy
- retargeting sequencing
- channel experimentation roadmap
- Ensure execution partners operate against defined hypotheses, timelines, and measurable outcomes.
- This role is accountable for performance outcomes, not campaign activity.
4. Lifecycle & Repeat Revenue Programs
- Own lifecycle performance across:
- retargeting programs
- CRM-triggered journeys
- post-visit recall loops
- repeat purchase triggers
- customer reactivation initiatives
- Identify opportunities to improve customer lifetime value through structured lifecycle interventions rather than one-time acquisition efforts.
- Ensure lifecycle initiatives align with category strategy and customer behaviour patterns.
5. Revenue Efficiency & Channel Economics
- Maintain visibility across:
- channel-level ROI
- category-level acquisition efficiency
- SKU-level traffic productivity
- retargeting effectiveness
- cohort-level revenue behaviour
- Support leadership decisions on traffic scaling through disciplined performance measurement.
- Ensure traffic investments remain aligned with contribution expectations and commercial priorities.
6. Experimentation Roadmap (Traffic-Side)
- Build and operate a structured experimentation pipeline across:
- channel mix adjustments
- audience segmentation strategies
- feed optimisation approaches
- retargeting ladder improvements
- campaign sequencing
- budget allocation logic
- Ensure weekly and monthly experiment cycles translate into measurable acquisition efficiency improvements.
7. Experimentation Roadmap (Traffic-Side)
- Drive execution alignment across:
- Category
- Program Management
- Product
- Technology
- Finance
- Ensure traffic priorities reflect:
- assortment readiness
- promotion timelines
- fulfilment feasibility
- commercial strategy
- Escalate early when dependencies impact acquisition performance.
What This Role Is Not
- Not a campaign execution role
- Not a social media management role
- Not an SEO-only role
- Not a reporting-only analytics role
- This role is assessed primarily on traffic quality, acquisition efficiency, lifecycle revenue performance, and measurable contribution to digital revenue growth.
Profile & Experience
- 5–8 years of experience in growth, performance marketing, marketplace optimisation, or digital commerce environments with responsibility for measurable revenue outcomes
- Experience operating at category-level or SKU-level acquisition strategy
- Demonstrated ownership of channel ROI and lifecycle revenue performance
- Comfortable translating analytics into structured experimentation roadmaps
- Strong ownership mindset with sound commercial judgment across revenue, margin, and traffic efficiency trade-offs
- Experience in marketplace, quick commerce, D2C, or large-scale E-commerce platforms strongly preferred
Required Skillset
- Strong GA4 exploration capability
- Performance channel structuring experience across Search, Shopping, and Paid Social
- Catalog-based acquisition strategy experience
- Retargeting ladder design experience
- Lifecycle journey optimisation exposure
- Dashboard-driven decision making
- SQL or data exploration experience preferred but not required
- Comfort working with structured experimentation cadences
How Success Is Measured
- Improved acquisition efficiency across paid channels
- Clear alignment between traffic investments and commercial priorities
- Improved SKU-level and category-level traffic productivity
- Stronger lifecycle-driven repeat behaviour
- Reliable visibility into channel performance drivers
- Consistent execution of structured acquisition experiments
- Disciplined translation of traffic investments into measurable revenue contribution
Why This Role Matters
This role sits at the intersection of acquisition strategy, lifecycle revenue performance, and commercial execution alignment within the E-commerce business.
Strong performance in this role directly improves traffic efficiency, revenue predictability, and confidence in the digital growth engine.
The role carries broad exposure across Category, Program Management,
