Growth Manager

Title: Head of Marketing

Location: Bengaluru (100% Work from Office)

Function: Marketing Leadership Growth & AWS GTM

Reports to: CRO

The Head of Marketing owns Client's marketing strategy, execution, and performance, with a mandate to build a high-velocity, measurable demand engine aligned to AWS co-sell and co marketing motions. This role is both strategic and hands-on: setting direction, rolling up sleeves to execute campaigns and content, and tightly aligning with Sales, AWS Partner teams, and Solution/Delivery leaders.

Key Responsibilities

Strategy and Positioning

Define and own the overall marketing strategy and annual operating plan for Client, aligned to revenue, pipeline, and AWS partnership goals.

Sharpen Client's positioning around core offerings (cloud transformation, DevOps, app modernization, data & ML, GenAI, .NET modernization, managed services) and target industries (e.g. FSI, life sciences, manufacturing, logistics, startups/ISVs).

Develop clear better together narratives that map Axcess.io solutions to priority AWS services, programs, and initiatives (e.g., AWS Transform for .NET, GenAI competency).

Pipeline and Demand Generation

Design, execute, and continuously optimize integrated demand programs across email, webinars, virtual events, in-person events, and ABM, with clear MQL/SQL and pipeline targets.

Build ICPs and segmented plays for enterprise, mid-market, and startup/ISV customers, focusing on high-intent use cases like migration, modernization, cost optimization, security, and GenAI adoption.

Own the marketing funnel end-to-end: lead acquisition, scoring, nurture, handoff to sales, and feedback loop, using data to improve conversion at each stage. AWS-Aligned GTM and Co-Marketing

Own Client's AWS-aligned GTM with a focus on co-marketing, co-selling, and Marketplace-led plays, including better together messaging, campaign design, and sales plays.

Plan and maximize AWS Marketing Development Funds (MDF) and other AWS partner program benefits for joint campaigns, marketplace launches, events, and content initiatives.

Collaborate with AWS Partner Development Managers, account teams, and Partner Marketing resources to design and execute regional and industry campaigns that drive influenced revenue, opportunities, and new logos.

Ensure every AWS launch/recognition (e.g., Premier Tier status, new competencies, launch partner designations) is amplified via PR, social, webinars, and targeted outreach.

Content, Brand, and Thought Leadership

Build and run a content engine that produces high-impact assets: solution pages, blogs, case studies, whitepapers, playbooks, videos, and sales enablement content tailored to key buyer personas.

Partner with Delivery and Sales to capture and package customer success stories into differentiated AWS-aligned case studies and referenceable wins.

Evolve the Client brand (visual and verbal identity) to reflect its AWS Premier Tier and GenAI leadership, ensuring consistency across website, social, events, and sales collateral. Events, Communities, and Ecosystem

Own the events strategy including AWS Summits, industry conferences, regional AWS events, and client-owned workshops, roundtables, and virtual conferences.

Design event plays with clear pre/during/post nurturing, targeted offers, and follow-up cadences to convert event interactions into qualified pipeline.

Build Client's presence in relevant communities (AWS user groups, startup ecosystems, industry associations) and support executive visibility (speaking engagements, bylines, panels).

Analytics, Tooling, and Operations

Define and own a data-driven marketing scorecard: pipeline sourced and influenced, CAC, ROI by channel, MQLSQLwin conversion, velocity, and AWS co-sell metrics (PPOs, opportunities, influenced revenue).

Implement and optimize marketing tools and integrations (CRM, marketing automation, analytics, attribution) to support scalable and repeatable campaigns.

Run a tight experimentation cadence across messaging, offers, channels, and creative, with rapid testing and iteration. Leadership and Collaboration

Build, mentor, and manage a lean, high-performing marketing team and external agency partners focused on output and outcomes, not headcount.

Drive close alignment with Sales, Alliances (AWS), Solution/Product, and Delivery to ensure marketing priorities map to revenue and capacity plans.

Foster a culture of creativity, experimentation, and accountability, where ideas are tested quickly and scaled based on measurable impact.

Desired Profile

Experience

10 years of progressive B2B marketing experience, with at least 3+ years in a senior role in cloud, SaaS, or technology services; experience in an AWS partner, hyperscaler ecosystem, or cloud-native consulting/SI is strongly preferred.

Demonstrated success in building pipeline-generating programs for complex, high-ACV B2B services or solutions, ideally in migration, modernization, data/ML, or GenAI.

Hands-on track record utilizing AWS co-marketing and GTM programs (MDF, co-branded campaigns, AWS Marketplace launches, co-sell motions) and jointly running campaigns with hyperscaler field teams.

Skills and Competencies

Strong GTM strategist who is equally comfortable owning channels directly (performance marketing, content, email, SEO/SEM, social) and leading agencies/teams.

Deep familiarity with B2B demand generation, ABM, lifecycle marketing, and content marketing in complex sales cycles. Ability to speak AWS: mapping solutions to AWS services and programs, aligning to AWS industry narratives, and communicating joint value propositions.

Analytical and outcome-driven mindset with the ability to model, track, and optimize pipeline and ROI; strong comfort with tools and data.

Excellent storytelling, copy, and creative direction skills, with a bias to ship fast, learn from data, and refine.

Comfortable operating in a fast-paced, entrepreneurial environment, collaborating with senior leadership and cross-functional teams.

Qualifications

Bachelor's degree in Marketing, Business, or related field; MBA or equivalent business education is a plus.

Certifications or training in digital marketing, ABM, or marketing automation tools preferred; AWS or cloud ecosystem familiarity is a strong advantage. Success Metrics (Outcomes)

Marketing-sourced and influenced pipeline and revenue targets achieved or exceeded by segment and region.

Increased velocity and win rates for AWS co-sell deals and Marketplace opportunities.

Improved utilization of AWS MDF and partner programs with measurable ROI on joint campaigns