Growth Manager

Job Title: Growth Manager / Campaign Manager

Location: Mumbai, India (Work From Office) Experience: 2-4 years

About the Role

We're looking for a Growth Manager / Campaign Manager who loves turning ideas into scalable growth engines. This role sits at the intersection of data, marketing, product, and revenueowning end-to-end campaigns that drive acquisition, activation, engagement, and monetization.

If you get excited about launching experiments, reading funnels like a story, and obsessing over conversions, this role is for you.

What You'll Do

Own end-to-end growth campaigns across channels like SMS, WhatsApp, RCS, Push, Email, Voice, In-app, and Web

Plan, execute, and optimize performance-driven campaigns for user acquisition, re-engagement, upsell, and cross-sell

Work closely with product, tech, analytics, and external partners to launch campaigns at scale

Define campaign targeting, segmentation, frequency, and messaging

Set up and track funnels, cohorts, and conversion metrics

Continuously run A/B tests on creatives, copies, CTAs, timing, and channels

Own campaign reporting and insightswhat worked, what didn't, and why

Identify automation opportunities and build always-on lifecycle journeys

Ensure campaign compliance with regulatory and platform guidelines

What We're Looking For

2-4 years of experience in growth marketing, lifecycle marketing, or campaign management

Strong understanding of performance funnels, attribution, and metrics

Solid Hands-on experience with CRM tools, marketing automation, or campaign platforms such as CleverTap, Google Analytics, Firebase, Netcore, etc.

Exposure to RCS, WhatsApp Business, and Push notification ecosystems

Comfort working with large datasets, dashboards, and basic analytics

Ability to write or brief sharp, conversion-focused copy

Highly structured, execution-oriented, and comfortable with fast iterations

Strong stakeholder management skillscan align product, tech, and business

Startup mindset: own outcomes, not just tasks

Good to Have (Not Mandatory)

Experience in fintech, lending, payments, or consumer internet

SQL / Excel / basic data querying skills

Experience working with partners, vendors, or agencies

Understanding of Digital Lending and various credit products such as Personal Loans, Credit Cards, Credit Line, Business Loans, etc.

Why Join Us

High ownership, high impact role

Direct influence on revenue and product direction

Fast-moving environment with real scale

Opportunity to build growth systems from scratch, not just run campaigns