Growth Manager

About FAE Beauty

FAE Beauty (Free And Equal) is a new-age, inclusive beauty brand built for Indian skin tones, lifestyles, and voices. As a digital-first D2C company, we're redefining beauty with shade diversity, innovative formulations, honest, authentic communication.

Job Overview

The D2C Growth Manager will be responsible for complete P&L ownership. You will be responsible for driving customer acquisition, revenue growth, and performance optimisation across all direct-to-consumer channels. The role focuses on managing performance marketing through agency, campaign execution, and continuous experimentation to improve conversion and retention.

Key Responsibilities:

1. D2C Revenue Growth

Own revenue targets for D2C channels including website and performance-driven acquisition platforms

Plan and execute growth strategies to improve traffic, conversion rate, and repeat purchase metrics

Monitor daily, weekly, and monthly sales performance and take corrective actions where required

2. Performance Marketing Management

Manage paid acquisition channels such as Meta, Google, and other performance platforms

Track campaign performance, optimize ROAS, CAC, and conversion metrics

Work closely with creative and brand teams to ensure campaign creatives align with performance goals

3. Funnel and Conversion Optimization

Analyze website funnel performance including landing pages, checkout, and subscription journeys

Identify drop-off points and implement A/B testing initiatives to improve conversions

Coordinate with tech, product, and design teams for implementation of growth experiments

4. Data Tracking and Reporting

Maintain dashboards for traffic, revenue, CAC, LTV, and campaign performance

Generate periodic performance reports and present insights to leadership

Use analytics tools to identify growth opportunities and improvement areas

5. Cross-Functional Coordination

Collaborate with brand, operations, and supply teams to align growth campaigns with inventory and business priorities

Ensure smooth execution of promotional campaigns, launches, and seasonal growth initiatives

Qualifications and Experience:

Strong understanding of D2C business metrics such as CAC, LTV, ROAS, conversion rate

Hands-on experience with performance marketing platforms (Meta Ads, Google Ads)

Analytical mindset with strong data interpretation skills

Ability to plan, execute, and optimize growth experiments

Strong ownership and execution capability

Atleast 3-5 years of experience in D2C growth, performance marketing roles

Experience working in consumer brands

Bachelor's degree in marketing, business, or related field