Job Title: Executive Lead Offline GTM and Growth (Legal AI)
Company: Lawroom AI
Location: Delhi NCR (Primary)
Travel: Frequent travel to High Courts in Delhi, Punjab and Haryana, Karnataka
About the Role
Lawroom AI is building the future of legal work using AI. We are looking for a street-smart, relationship-driven professional to lead offline go-to-market efforts among advocates, law firms, and legal chambers.
This role focuses on on-ground adoption, in-person demos, workshops, and relationship building inside court ecosystems. The ideal candidate is comfortable working in the field, engaging with lawyers, and driving real usage of a product through trust and education.
Key ResponsibilitiesOffline Sales and Lawyer Acquisition
- Drive direct sales of Lawroom AI subscriptions
- Conduct in-person product demos in courts, chambers, and offices
- Build strong relationships with advocates, clerks, juniors, and bar associations
- Own territory-wise revenue and user onboarding
High Court Focused GTM Execution
- Execute hyper-local GTM strategies for
- Delhi High Court
- Punjab and Haryana High Court
- Karnataka High Court
- Identify practice-specific use cases in litigation, drafting, research, and case preparation
- Use peer influence and word-of-mouth within the legal ecosystem
Workshops, Training, and Events
- Plan and execute offline workshops on
- AI-powered legal research
- Faster drafting and case preparation
- Daily productivity for litigators
- Partner with bar associations, law chambers, and law colleges
- Conduct hands-on training sessions
- Convert workshop participants into paying users
GTM Strategy and User Adoption
- Follow an education-first approach to selling
- Drive Trial to Habit to Subscription adoption
- Enable live trials during demos and workshops
- Onboard senior advocates as early champions
- Leverage juniors and clerks as daily product users
Feedback and Market Intelligence
- Gather real-time feedback from lawyers
- Share insights with product and leadership teams
- Track competing tools and traditional legal workflows
Ideal Candidate Profile
- 2 to 6 years of experience in offline sales, business development, or field marketing
- Experience in legal, SaaS, edtech, or B2B sectors preferred
- Comfortable engaging with advocates and senior professionals
- Strong communication and presentation skills
- Willing to travel frequently and work around court schedules
- Confident in conducting workshops and demos
What Success Looks Like in 90 to 180 Days
- Active presence in one or two High Courts
- Regular workshops with consistent attendance
- Monthly user acquisition through offline channels
- Strong network of lawyer advocates and referrers
- A repeatable offline GTM playbook for legal AI adoption
