Growth Content Specialist

About SmartQ

In the last decade, we've transformed cafeteria and food operations across industries with scalable, cutting-edge solutions. Operating in 14 countries and backed by Compass Group- a $60B global foodservice leader SmartQ continues to push the boundaries of what modern food-tech can achieve.

Since our inception in 2015, we've become a trusted partner for corporates, hospitals, universities, and food courts worldwide. With a bold vision to become the world's largest B2B food-tech company, we connect people through exceptional food experiences powered by advanced technology. Today, we proudly serve 400+ global clients, including leaders like Google, HSBC, Amazon, and Wells Fargo.

At the heart of SmartQ is a culture shaped by four core pillars:

Great People | Great Food | Great Experience | Greater Good

These values inspire collaboration, innovation, humility, and a relentless pursuit of excellence.

To dive deeper into what drives us, explore our cultural pillars on the SmartQ LinkedIn Life page. It offers an authentic glimpse into the journey you could be part of: https://www.linkedin.com/company/smartq-bottlelabs/life/cdc290f8-ff81-4e7f-9c96-37d842f936c4/viewAsMember=true

Are you excited to join our team as Growth Content Specialist

The Growth Content Specialistimmediate focus is to revamp our website and refresh lifecycle communications. You will also own structured lead generation activities, improve conversion across the funnel, and cross function with other teams. The content you produce should be clear, friendly, and capable of tasteful humour when appropriate.

SmartQ is redefining how the world experiences food. As a next-generation food-tech innovator, we solve real operational challenges through empathy-led insights and powerful technology. Our mission is clear: to elevate everyday dining into a seamless and meaningful experience.

Key responsibilities

1) Existing channel optimization and Content strategy

• Develop audience first content that powers B2B outreach and improves discoverability across search and emerging AI surfaces.
• Lead the end-to-end website content overhaul: define page objectives, set the information architecture, write headlines and body copy, and build conversion focused CTAs.
• Systematize lifecycle outreach with reusable templates, message variants, and sequencing, and implement CRM based automations to reduce manual effort and improve follow up SLAs.

2) Experiment new channels

• Propose and run lightweight tests to reach decision makers through referrals, relevant partnerships, paid and community first approaches.
• Pilot small paid initiatives only where there is a clear hypothesis and success metric.

3) Dashboard, analytics, and collaboration

• Maintain dashboards that track leads, pipeline impact, and key funnel metrics.
• Partner with sales for timely lead status updates and feedback loops.
• Collaborate with design and campaign teams to deliver on goals and timelines.

Qualifications

• 4 to 5 years of experience in B2B growth with hands-on content experience.
• Bachelor's/master's in marketing, Mass Communication, Journalism, English, Media Studies, Business Administration, or a related field.
• Excellent writing, editing, and proofreading with strong attention to detail. Ability to adapt tone by audience and channel
• Familiarity with SEO, Growth fundamentals, LinkedIn marketing, Email Campaigns, Wati, CRM basics, driving communities, events.
• Comfortable working cross-functionally and owning outcomes.

Message from CEO:

We've come to realize that we're not merely in the B2B Food service industry; we're in the business of Capturing Hearts. We find ourselves in a unique position to turn ordinary, mundane corporate cafeterias into places of pure delight, where individuals can freely express themselves, find inspiration, and share happiness. Such a profound transformation opportunity is a rare gift, where the purpose of our enterprise transcends the ordinary. If this vision resonates with you, we invite you to join us in our mission to spread joy and happiness in a world weighed down by stress and pressure. Together, let's play our part in making this world a more beautiful place.