Growth Associate- Performance Marketing

Company Description

Zaprev is a results-driven performance marketing company that focuses on real business growth rather than vanity metrics. By addressing the entire customer journeyfrom acquisition to retentionwe deliver measurable revenue impact through tailored strategies. Our expertise includes full-funnel performance marketing (Zap Scale), AI-driven SEO (Zap Rank), and AI-powered engagement and retention strategies (Zap Loop). With a strong foundation in paid media, search, and retention marketing, we build sustainable growth engines for lasting success. Zaprev is committed to empowering brands to rank and grow effectively.

Role Description

This full-time on-site Growth Associate-Performance Marketing role is based in Gurugram. The Growth Associate will oversee performance marketing initiatives, conduct market research, and manage marketing campaigns. Primary responsibilities include executing strategies to drive customer acquisition and retention, collaborating with internal teams to track campaign performance, and ensuring alignment with business objectives. The individual will also manage projects and assist with sales-related activities to contribute to overall growth strategies.

Qualifications

• Strong communication skills to collaborate across teams and interact with stakeholders effectively.
• Proficiency in market research to analyze trends, identify opportunities, and inform data-driven decisions.
• Experience in sales and marketing to develop, execute, and optimize performance-driven campaigns.
• Project management skills to handle multiple initiatives, track progress, and meet deadlines with precision.
• Ability to work in a fast-paced environment and adapt to the evolving needs of marketing campaigns.
• Familiarity with performance marketing tools and AI-driven solutions is an advantage.
• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.

Key Responsibilities

A. Campaign strategy and execution:

1. Assist in designing, launching, and optimizing performance marketing campaigns across platforms like Google Ads, Meta Ads, and LinkedIn.

2. Contribute to crafting ad copies, creatives, and targeted campaigns that drive measurable results.

B. Data analysis and optimization:

1. Analyze campaign performance using tools such as Google Analytics, Appsfyer, Branch, MixPanel etc.

2. Generate actionable insights and implement optimization strategies to enhance ROI and engagement.

C. Reporting and dashboard management:

1. Support the creation of automated reports and dashboards for internal and client use.

2. Monitor key metrics including CTR, CAC, ROAS, and conversion rates to ensure consistent performance improvement.

Who can apply

Only those candidates can apply who:

1. have minimum 1 years of experience in performance marketing

We're looking for ambitious, analytical, and creative individuals who:

1. Are specializing in marketing & marketing analytics or digital & social media marketing.

2. Have a strong understanding of digital marketing platforms and metrics.

3. Are proficient in data analysis tools like Excel, Google Sheets, Google Analytics, etc.

4. Exhibit excellent communication and problem-solving skills.

5. Are eager to learn, adapt, and thrive in a high-growth environment.