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You will be part of the User Growth team, responsible for driving the end-to-end user lifecycle-from acquisition and activation to retention. The team focuses on building sustainable growth by identifying whitespace opportunities, launching and scaling new initiatives, and continuously optimizing the funnel through data-driven decisions.
Operating in a fast-paced, high-ownership environment, the team blends structured problem-solving with rapid execution to create meaningful impact at scale. If you're excited about building for Bharat, this role offers a strong mix of strategic thinking and hands-on execution.
About the RoleWe are looking for a Growth Associate - Performance Marketing to join our User Growth team.
In this role, you will own and scale paid acquisition across key channels such as Google and Meta. You will be responsible for driving high-quality user growth, optimizing CAC, and ensuring efficient budget deployment.
This role requires a strong analytical mindset, experimentation-led thinking, and the ability to translate data into actionable growth strategies.
Plan, execute, and optimize performance marketing campaigns across Google and Meta platforms
Own key acquisition metrics such as CAC, CPI, ROAS, CTR, and continuously improve efficiency
Design and run experiments across creatives, audiences, and funnel stages to drive conversion improvements
Collaborate closely with product, design, and analytics teams to align campaigns with growth objectives
Identify and scale new growth opportunities across channels, formats, and strategies
Analyze category, product, and creative performance to unlock incremental growth
1-3 years of experience in performance marketing, preferably in consumer internet, e-commerce, or app-based businesses.
Strong hands-on expertise with Google Ads, Meta Ads, and affiliate/partner marketing channels
Solid understanding of growth metrics such as CPM, CTR, CTI, Hookrate, CAC, and attribution frameworks.
Proficiency in Excel/Google Sheets working knowledge of SQL or analytics tools is a plus
Strong analytical thinking with a structured, problem-first approach strong action for bias.
Ability to operate with high ownership in a fast-paced environment.
A strong growth mindset with a passion for experimentation and continuous learning
Meesho is India’s fastest growing internet commerce company. We want to make eCommerce accessible to all. Our vision is to enable 100 million small businesses in India, including individual entrepreneurs, to succeed online. Our mission is to democratise internet commerce by bringing a range of products & new customers online. What started, six years ago, as a reseller-focused platform enabling millions to sell online, has now emerged as a single ecosystem connecting sellers, to consumers and entrepreneurs.
Job ID: 145398085
