Key Responsibilities
- Growth Strategy & Planning:
- Develop and execute end-to-end growth marketing strategies to drive user acquisition, engagement, and retention.
- Set KPIs, measure results, and optimize campaigns for maximum impact.
- Digital Marketing & Content Creation:
- Create, manage, and optimize engaging content for Capabl's platforms (Instagram, LinkedIn, YouTube, etc.).
- Plan and execute viral campaigns, reels, short-form videos, and trend-driven content.
- Monitor analytics and use audience insights to refine strategies and improve reach.
- Campaign & Community Marketing:
- Strategize initiatives to boost participation in Capabl's workshops, programs, and events.
- Collaborate with college ambassadors, student clubs, and campus communities to increase brand awareness among colleges.
- Organize interactive marketing campaigns, contests, referral programs, and gamified experiences.
- Ideate creative outreach campaigns to strengthen Capabl's presence in the learning ecosystem.
- Analytics & Experimentation:
- Track, analyze, and report on key growth metrics across campaigns and channels.
- Run tests and experiment with innovative ideas to improve engagement, conversions, and retention.
About Company: We're on a mission to make an impact in the lives of millions. At Capabl from Elite Techno Groups, we're a group of engineering enthusiasts who are technical nerds, young professionals, industry experts, IITians, startup founders, and folks who breathe creativity! We are passionately building an engineering revolution. So you will be directly contributing to the success of engineering students!
From electric vehicles to data science, Capabl provides education in the most exciting domains of engineering. As the only Indian ed-tech company to have signed an MoU with SAEINDIA, we have trained more than 1 lakh students, hitting a placement rate of 90% and above. Work with autonomy and freedom. Grow exponentially and stay ahead of your peers in the coming years. Join a team of like-minded folks who are energetic, smart, fun-loving, and driven!
