Group Product Manager

Position Title: Group Product Manager

Educational Qualification - Pharmacy or science background (preferably with an MBA degree)

Experience - 5 to 10 years of experience

Reports To : Marketing Head

Position Summary:

Accountability:

· To ensure that each brand handled is self-sustaining and contributes to the overall objective of the company in terms of market share and profits.

Level of responsibility

· High

Scope:

· Area covered - Pan India

· Marketing activities & inputs planning (collaboration along with seniors)

· New marketing activities (collaboration along with seniors)

· New product launch (collaboration along with seniors)

· Marketing communication (collaboration along with seniors)

Decisions referred to higher authority:

· Brand Plan preparation and overall strategy preparation

· CME/Symposia Planning

· Budgetary control and Brand related decisions like alteration of Pricing, and Trade Bonus

· Alteration of TPs/MRPs and profitability decisions for brands

KEY RESULT AREAS:

· Managing & handling the brands assigned

· Formulate and coordinate marketing activities to promote key brands

· Identify, develop, and evaluate marketing strategy, based on knowledge of established objectives & market characteristics.

· Identify market growth opportunities and develop strategic brand planning, market analysis, tactical sales support & product management.

· Accountable for launch of new products

· Market share objective of the brand

· Internal Achievement of Targets

· Timely activities to achieve target objectives

· Gathering customer insights and customer relationship

Assessment and Planning of Work

· 75% of the work is Individual driven in the area of data analysis and planning of promo inputs

· 25% of the work is division related, therapy related and sales related

Problems/ Key Features

· Timely delivery of the inputs so the implementation can be successful

· Convincing the internal customers for right implementation & execution of the planned activities

Interface:

External Contacts:

· Gift manufacturers for procurement of compliments

· Printers for Co-ordination to ensure quality and timeliness are met with

· KOL

Internal Contacts:

· Sales team : TMs, RBMs, ZBMs ,SBU-Head for feedback regarding promotion and marketing and sales query

· Purchase

· Market Research for Retail and Prescription data

· Medical Department for medical query, launch plan and promotion theme approval

· Demand Planning team for Stock management

· In-licensing and outsourcing team for new products, packing specification, line extensions

Technical Competencies:

· Ability to set the necessary marketing strategy for creating required push and pull in the market to enhance the presence of the company brand.

· Continuously evaluates sales data and information including competitive brands information and monitors own brand performance versus competition.

· New brand launches based on the overall business focus & strategy

· Knowledge of business and management principles involved in strategic planning, resource allocation, and coordination of people and resources.

· Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

· Knowledge of ethical marketing.

· Knowledge of launching new products, increasing product portfolios.

Behavioural Competencies:

Analytical Skills

Decision-making

Planning and Organizing

Strategic Thinking

Performance Focus

Customer Focus

Communication

Interpersonal Effectiveness

People Development

Note - Interested profiles can directly reach out at [Confidential Information]