Job Description
Group Product Manager u2013 GI Prima
Abbott India Limited
MAIN PURPOSE OF THE ROLE
We are looking for a dynamic and analytical marketing professional to join our Gastroenterology team as a Group Product Manager. The role will be responsible for driving brand performance through insightful market analysis, strategic planning, and flawless execution of marketing initiatives for a mid-sized brand portfolio.
MAIN RESPONSIBILITIES
- Identify emerging market trends, customer needs, and competitive dynamics to uncover growth opportunities.
- Analyze market, sales, and customer data to generate actionable insights and support informed decision-making.
- Develop and implement impactful brand strategies and annual marketing plans aligned with business objectives.
- Own end-to-end execution of brand initiatives, ensuring timely and effective implementation across channels.
- Conceptualize, design, and drive innovative marketing campaigns with a strong focus on field activation and on-ground execution.
- Partner closely with the sales team to ensure seamless translation of brand strategies into customer-facing activities.
- Conduct regular field visits to engage with healthcare professionals and the field force, gathering first-hand insights to refine brand plans and enhance execution excellence.
- Track campaign effectiveness, monitor key performance metrics, and recommend optimization opportunities to maximize brand growth.
Candidate Profile Requirements
- 4u20136 years of experience in pharmaceutical brand management
- Strong analytical skills with the ability to interpret data and translate insights into strategic actions.
- Proven experience in developing and executing successful marketing campaigns.
- Excellent stakeholder management and cross-functional collaboration skills.
- High ownership mindset with strong execution capabilities and a passion for driving business growth.
