Group Product Manager - CNS

Job Description

JOB DESCRIPTION
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
u2022 Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division
u2022 Achieve top-line, market share and bottom-line targets for the brands assigned
u2022 Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
u2022 Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
u2022 Analyze market conditions and forecast sales on a regular basis
u2022 Monitor ROI on brand strategies
u2022 Monitor competitor activities
u2022 Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
u2022 Develop and implement Annual Operating Plan for brand portfolio
u2022 Undertake fieldwork to capture insights
u2022 Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
u2022 Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement
u2022 Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
u2022 Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
u2022 Lead Divisional initiatives which are of significant impact to the business / organization
u2022 Buddy to new brand managers in the team
u2022 Mentor/Guide to management trainees in the team
JOB SPECIFICATIONS: Skill, Education, Experience
Education:
u2022 Graduate in Science / Pharmacy
u2022 MBA/PGDBA in Sales and Marketing from top B school (tier 1 at least)
Experience:
u2022 Pharmaceutical brand management experience of at least 5 years (preferably in MNC) as Brand manager/ Sr Brand Manager
u2022 Additional exposure of sales preferred
u2022 Exposure to managing Key Accounts / dealing with Key Opinion Leaders
u2022 Experience in managing new launches
Skills:
u2022 Excellent Communication Skills
u2022 Functional & Technical Knowledge on therapy areas owned and other therapies in the division
u2022 Demonstrates creativity, innovation and drive for results
u2022 Ability to influence, lead and work with cross functional teams
u2022 Analytical skills and Good Financial Acumen
u2022 Strategic thinking, Problem solving and decision making skills
u2022 Planning and organizing skills for short term and long term.
u2022 Time management and multi-tasking skills