JOB DESCRIPTION:

JOB DESCRIPTION
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
. Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division
. Achieve top-line, market share and bottom-line targets for the brands assigned
. Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
. Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
. Analyze market conditions and forecast sales on a regular basis
. Monitor ROI on brand strategies
. Monitor competitor activities
. Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
. Develop and implement Annual Operating Plan for brand portfolio
. Undertake fieldwork to capture insights
. Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
. Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement
. Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
. Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
. Lead Divisional initiatives which are of significant impact to the business / organization
. Buddy to new brand managers in the team
. Mentor/Guide to management trainees in the team
JOB SPECIFICATIONS: Skill, Education, Experience
Education:
. Graduate in Science / Pharmacy
. MBA/PGDBA in Sales and Marketing from top B school (tier 1 at least)
Experience:
. Pharmaceutical brand management experience of at least 5 years (preferably in MNC) as Brand manager/ Sr Brand Manager
. Additional exposure of sales preferred
. Exposure to managing Key Accounts / dealing with Key Opinion Leaders
. Experience in managing new launches
Skills:
. Excellent Communication Skills
. Functional & Technical Knowledge on therapy areas owned and other therapies in the division
. Demonstrates creativity, innovation and drive for results
. Ability to influence, lead and work with cross functional teams
. Analytical skills and Good Financial Acumen
. Strategic thinking, Problem solving and decision making skills
. Planning and organizing skills for short term and long term.
. Time management and multi-tasking skills

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

EPD Established Pharma

LOCATION:

India Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 25 % of the Time

MEDICAL SURVEILLANCE:

No

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Group Product Manager - CNS