Job Title: Group Product Manager (Nephrology)- Domestic Business
Experience: 7 to 10 years of Pharmaceutical Products Marketing experience.
Qualification: B. Pharma + MBA - Marketing Or Pharma Management
Therapy : Nephrology (preferred), we are open to consider candidates from CVD therapy
Industry Preference: Pharmaceutical Industry Only
Job Location: Ajanta Tower, Mumbai.
Key Responsibilities
- Development of marketing and promotional plans for products to support the end consumers need
- Ensuring marketing strategy implementation through sales force connect
- Market intelligence through primary research and customer connect
- Collaboration with internal & external media to ensure the proper execution of strategies
- Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both.
- To work with cross-functional teams .
- Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.
- SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
- Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc.
- Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.
Required Skills
- Strong scientific acumen and experience in brand and marketing strategy development.
- The role demands excellent communication skills and the ability to train and engage the sales force effectively.
- Proficiency in market research, competitor analysis, and SWOT evaluation is essential.
- Candidates should have experience in cross-functional collaboration and digital marketing tools.
